01
Onboarding
Access, priorities, and the one number.
We take access across every surface a fashion buyer touches, note what matters, and agree the one number.
Fashion & Apparel
Fashion and apparelbrands, found and bought.
Clothing is bought on fit, return policy and how it looks on someone real. We work the whole search journey, from the question a shopper asks an AI assistant to the size they finally pick.
What they actually ask
- AI assistant Who makes the best linen clothing for women?
- Google How do I calculate my dress size?
- Paid result What are the best brands of linen blazers?
- Your collection Is it better for a blazer to be tight or loose?
- Your product Should a blazer feel a little snug?
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Addition works the whole search journey for you, all the way to the order.
Where would you like us to start?
Runs under all of itConversion rate optimization
Addition is the new-gen marketing agency for e-commerce brands
Our partners turn searches into visits, and visits into sales.
Search is not one place anymore.
Hard problems we solve in search for Fashion & Apparel.
These nine sentences are how independent labels describe what goes wrong across the places people search.
Do you say even one of these?
- We cannot rank for the keywords that actually bring revenue.
- Our site reads like it was written for Google, not for the people buying.
- People research inside ChatGPT now, and we are not in that conversation.
- AI cites us as a source but never recommends us.
- I do not know which questions actually decide a purchase in our category.
- We bid on keywords without knowing what the search is really asking for.
- Performance Max spends the budget and I cannot see where it went.
- The right people arrive and still leave at the checkout.
- Traffic is up. Orders are not.
A roadmap no prompt can write.
How we build your roadmap. Step by step.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
02
The audit
Find the one thing costing the most.
Fit, returns and how it looks on someone real decide the sale, so we find which of those the journey fails to answer before the cart.
03
Brand DNA
Write down what only you can say.
Clothing is bought on how it will look and feel, so the voice has to describe wearing it rather than listing it.
04
Market and competitors
See what the category rewards today.
We read the brands winning your searches, the ones bidding against you, and the ones an AI assistant names when someone asks what to wear.
05
The roadmap
We build the task list and decide what comes first.
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
06
Execution
Weekly cadence, in priority order.
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Two ways to start.
Pick the one that sounds like you.
Option one
I need help with one channel.
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
- Searches that end in a sale
- One job per page
- Prompts that decide the purchase
Spend that comes back
- Searches that only cost money, cut
- Budget behind proven demand
- Reported against revenue
Reach buyers inside ChatGPT
- Feed and tracking that serve
- Context and creative per group
- Run beside your other search channels
Option two
I need support across the whole search journey.
Several channels at once, plus the store itself. One scope, one number, one team running it.
- Every search channel that matters in your category
- The store itself, tested for conversion
- One roadmap across all of it, ranked by return
- One weekly session, one place the reporting lives