Food & Beverage

Food and beveragebrands, found and bought.

Food is bought on taste, on what is in it, and on how fast it arrives. We work the whole search journey, from the question a shopper asks an AI assistant to the repeat box.

What they actually ask

  1. AI assistant What are the negatives of decaf coffee?
  2. Google What is the 15-15-15 rule for coffee?
  3. Paid result What is the best coffee for an espresso?
  4. Your collection Which decaf coffees do not use methylene chloride?
  5. Your product Can I still use 2 year old coffee beans?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

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Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Food & Beverage.

These nine sentences are how specialty food makers describe what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that actually bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions actually decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

How we build your roadmap. Step by step.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.

01

Onboarding

Access, priorities, and the one number.

We take access across every surface a food and beverage buyer touches, note what matters, and agree the one number.

02

The audit

Find the one thing costing the most.

Taste, dietary fit and how fast it arrives decide the sale, so we find which of the three the journey answers last.

03

Brand DNA

Write down what only you can say.

Food is chosen with the senses and justified with the label, so the voice carries both rather than one.

04

Market and competitors

See what the category rewards today.

We read who ranks for the taste and dietary searches, who bids on them, and who an AI assistant names for the same occasion.

05

The roadmap

We build the task list and decide what comes first.

Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

06

Execution

Weekly cadence, in priority order.

We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the store itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The store itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives