Jewelry & Watches

Jewelry and watchesbrands, found and bought.

The research runs long and it keeps circling one thing, whether the stone is real. We work the whole search journey, from the first comparison to the box that arrives.

What they actually ask

  1. AI assistant How do I calculate my ring size?
  2. Google What is the 2:1:1 rule in jewelry?
  3. Paid result Do rich people buy lab diamonds?
  4. Your collection Is a 2 carat ring considered big?
  5. Your product Are lab grown diamonds considered fake?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

VisardFurmindLacoartRootplayMegapassSumboardMyPhotoStationKBK GayrimenkulPozitif Teknoloji

Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Jewelry & Watches.

These nine sentences are how independent jewelers describe what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that actually bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions actually decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

How we build your roadmap. Step by step.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.

01

Onboarding

Access, priorities, and the one number.

We take access across every surface a jewelry and watches buyer touches, note what matters, and agree the one number.

02

The audit

Find the one thing costing the most.

High consideration, long research, and a buyer who needs to believe the piece is real, so we find where belief fails.

03

Brand DNA

Write down what only you can say.

Authenticity cannot be asserted, only evidenced, so the proof is placed before the promise.

04

Market and competitors

See what the category rewards today.

We read who ranks for the material and certification searches, who bids on them, and who AI names as trustworthy.

05

The roadmap

We build the task list and decide what comes first.

Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

06

Execution

Weekly cadence, in priority order.

We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the store itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The store itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives