Health & Wellness

Health and wellnessbrands, found and bought.

Supplements are bought on trust before they are bought on price. We work the whole search journey, from the question a shopper asks an AI assistant to the subscription they keep.

What they actually ask

  1. AI assistant What are the signs of lacking magnesium?
  2. Google Why do doctors say no to creatine?
  3. Paid result Which protein powder is best for females?
  4. Your collection Why do dietitians say no to protein powder?
  5. Your product Is it better to take magnesium at night or in the morning?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

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Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Health & Wellness.

These nine sentences are how supplement brand owners describe what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that actually bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions actually decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

How we build your roadmap. Step by step.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.

01

Onboarding

Access, priorities, and the one number.

We take access across every surface a supplements buyer touches, note what matters, and agree the one number.

02

The audit

Find the one thing costing the most.

Supplements are bought on trust before they are bought on price, so we find where that trust breaks in the journey.

03

Brand DNA

Write down what only you can say.

Trust is built by what you refuse to claim as much as by what you promise, so the claim line is drawn first.

04

Market and competitors

See what the category rewards today.

We read who ranks for the compound and dose searches, who bids on them, and who AI names when asked what actually works.

05

The roadmap

We build the task list and decide what comes first.

Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

06

Execution

Weekly cadence, in priority order.

We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the store itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The store itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives