Wine & Alcohol

Wine and alcoholbrands, found and bought.

Wine is picked for a meal and then checked against where it can ship. We work the whole search journey on the surfaces that allow it, with the age and region gates handled properly.

What they actually ask

  1. AI assistant What is the smoothest wine for beginners?
  2. Google What is the 3-3-3 steak rule?
  3. Paid result What kind of red wine is the easiest to drink?
  4. Your collection Is steak better with red or white wine?
  5. Your product Does opened wine go bad?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

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Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Wine & Alcohol.

These nine sentences are how wine and spirits brands describe what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that actually bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions actually decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

How we build your roadmap. Step by step.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.

01

Onboarding

Access, priorities, and the one number.

We take access across every surface a wine and alcohol buyer touches, note what matters, and agree the one number.

02

The audit

Find the one thing costing the most.

Alcohol is sold under rules that change by state and by platform, so we find which surfaces are actually open to you before anything else.

03

Brand DNA

Write down what only you can say.

Taste is subjective and the rules are not, so the voice has to be evocative and compliant at the same time.

04

Market and competitors

See what the category rewards today.

We read who ranks for the style and occasion searches, who is allowed to bid, and who an AI assistant names for the same bottle.

05

The roadmap

We build the task list and decide what comes first.

Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

06

Execution

Weekly cadence, in priority order.

We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the store itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The store itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives