# Proposed change (from the media buyer, 2026-09-15)

change_id: CH-014
object: campaign "Generic - Search", bidding strategy
old_value: Manual CPC, max CPC 1.20
new_value: Target CPA, target 30.00
reason: "11 purchases in the last 30 days on this campaign, CPA 37; tCPA should bring it down"
evidence: campaigns.csv 2026-08-16 to 2026-09-14 (11 conversions, 407.00 cost on this campaign)
approved_by: (none yet)