From day one
We met Lacoart at the beginning, which is rare and which changes what is possible. Instead of retrofitting search onto a finished store, we rebuilt the branding, the site and the product photography with SEO and AEO built into the structure from the first page, handed it back turnkey, and moved to scaling Google Ads.
Where it started
Most of our work begins by removing something. A structure that fights the catalogue, a keyword map built around the wrong intent, an ad account paying for the wrong clicks. Lacoart had none of that, because it had nothing yet. It also had no identity, no site, no product photography, and no reason for anyone to find it. That is a different job, and it is a faster one.
Brand
The identity starts from where the work ends up: kitchens, hallways, the wall behind the sofa. The site opens on that idea rather than on a product grid, and the same voice holds from the first line to the footer.
Navigation
Styles, colours, rooms and frames are real groups with their own pages, shown as artwork instead of as a list of links. The structure that lets someone shop by style is the same structure Google and the AI answers read from.
Product quality
Four formats, each with the material named, the paper weight given and the corner photographed. What makes these worth more than a poster is a physical detail, and it is now visible before anyone has to ask for it.
Collection structure
Every collection people search for has its own page and its own name, gathered where search engines go looking. The same block carries the brand’s editorial voice, so the page ends on a thought rather than on a list.
Editorial
Written for the questions people type before they buy art, and structured for SEO and AEO from the first draft rather than optimised after the fact.
The part that mattered
Every other case on this site starts by removing something that should never have been built that way. Structure that fights the catalogue, pages competing with each other, budget spent on searches that cannot convert. None of that exists here, and none of it will, because the decisions that create it were never made. Meeting a brand at the start is the cheapest search work there is.
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
