Organic, AI and Google Ads
Visard came to us after a previous agency had built its traffic on spam, and after that traffic had collapsed. We recovered it, then rebuilt the site around a semantic structure that earns topical authority and points at money pages instead of generic volume. The Google Ads account got the same treatment: it was spending real budget on searches that were never going to convert.
Where it started
The previous agency had driven generic traffic with little chance of converting, and had done it through spam. That traffic had crashed hard by the time we took over. On the paid side the account was carrying a lot of wasted spend: the negative keyword work was wrong, and campaigns had not been split by persona or by what each of those people needed, so every search was being priced as if it were the same search.
These are the exports the numbers above are read off.
We came to them after our traffic collapsed. They rebuilt it around the pages that sell and stopped us paying for clicks that never would.
Google AdsConversions, cost per conversion and conversion rate
837 conversions at £1.80 each. Two out of three clicks converted.
Google Search ConsoleClicks, impressions, CTR and average position over six months
Position 5.4 across 1.3 million impressions. The traffic is close to the top and it is the right traffic.
Semrush Organic RankingsOrganic keywords sitting on page one, the top three and positions four to ten, across two years
Visard had almost nothing on page one when we took over. We put more than 150 keywords into the top ten, most of that climb since April 2026, and it had not levelled off when this was taken.
Semrush Organic RankingsKeywords where the site is cited inside a Google AI Overview
In March 2026 Visard was cited in no AI Overviews at all. It is now inside close to 80 of them. That is being named in the answer itself, not ranked underneath it.
Google AnalyticsTotal sales against the previous six months
Sales more than tripled across both channels, from traffic pointed at money pages instead of volume.
The part that mattered
The account we inherited proves the point better than we could argue it. It had volume, built cheaply and dishonestly, and none of that volume survived or sold. The rebuild sends fewer sessions toward pages that answer a real intent, and those are the sessions that behave like customers. The same logic fixed the paid side: the win was not a bigger budget, it was refusing to pay for searches that were never going to end in a booking.
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
