Wine & Alcohol

Wine and alcohol, chosen for tonight, shipped by the rules.

Wine is picked for a meal and then checked against where it can ship. We manage compliant search campaigns and landing pages, including age and regional eligibility controls.

What they ask

  1. AI assistant Can I drink wine 3 months after opening?
  2. Google What is the 3-3-3 steak rule?
  3. Paid result What is the best drink to eat with steak?
  4. Your collection What is the smoothest wine for beginners?
  5. Your product Does opened wine go bad?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of it:Conversion rate optimization

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

VisardFurmindApril HamiltonLacoartMegapassSumboardMyPhotoStationPozitif Teknoloji

Search is not one place anymore.

  • Google
  • AI Mode
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Wine & Alcohol.

Do you say even one of these?

  • We cannot rank for the keywords that bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We review the main channels and pages in the wine and alcohol buying journey, then agree on the primary conversion metric.

  2. Step 02

    The audit

    Alcohol is sold under rules that change by state and by platform, so we find which surfaces are open to you before anything else.

  3. Step 03

    Brand DNA

    We write appealing product copy within the advertising and shipping rules for each market.

  4. Step 04

    Market & Competitors

    We read who ranks for the style and occasion searches, who is allowed to bid, and who an AI assistant names for the same bottle.

  5. Step 05

    Roadmap & Strategy

    Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

  6. Step 06

    Execution

    We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Three promises. Hold us to them.

  1. We work only on the surfaces that allow the category, with the age and region gates in place from the first day.
  2. We answer the search for tonight: the meal, the occasion, the price, on a page that says where it can ship.
  3. We make the shipping rules visible before the cart, so a bottle is not abandoned at the postcode.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the site itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The site itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives

Questions Wine & Alcohol brands ask before they start

Are we allowed to advertise wine on Google?

Yes, in the United States and most markets, under Google’s alcohol policy: adults only, no health claims, no depiction of excessive drinking, and delivery only where the law allows. The account has to declare the category. We set that up before the first campaign so it does not get disapproved at launch.

Can alcohol ads show people drinking?

Google’s policy allows moderate consumption and forbids showing excessive drinking or linking alcohol to driving, or to social or sexual success. The creative that passes is the bottle, the pairing and the occasion. We check every ad against the policy before it goes live.

What does SEO mean for a wine store?

Being the page that comes up when someone searches a grape, a region or a pairing, and being readable when an answer engine is asked "which wine with lamb". A product page with just a label photo and a price loses that search to a review site. We write the tasting and pairing text so the page can be found.

Is the wine business worth the search investment right now?

Search is where the remaining demand shows up, and a smaller market makes those searches worth more. We measure the category’s search demand first and tell you whether it justifies the spend.