Manufacturing

Manufacturers, shortlisted on capability before anyone picks up the phone.

A sourcing buyer builds the shortlist from capability pages, certifications and other buyers, long before an RFQ arrives. We work the whole search journey, from the part they describe to an assistant to the quote they finally request.

What they ask

  1. AI assistant How to select a contract manufacturer?
  2. Google What are the four types of suppliers?
  3. Paid result What's a good way to find the best supplier?
  4. Your capability page What are the 5 key supplier evaluation criteria?
  5. Independent proof How much does contract manufacturing cost?
  6. Addition works the whole search journey for you, all the way to the quote. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for ecommerce and B2B brands

Our partners turn searches into visits, and visits into sales.

VisardFurmindLacoartRootplayMegapassSumboardMyPhotoStationKBK GayrimenkulPozitif Teknoloji

Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Manufacturing.

These nine sentences name what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The people who decide never fill in a form.
  • Traffic is up. Pipeline is not.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  • Step 01

    Onboarding

    Access, priorities, and the one number.

  • Step 02

    The audit

    Find the one thing costing the most.

  • Step 03

    Brand DNA

    Write down what only you can say.

  • Step 04

    Market and competitors

    See what the category rewards today.

  • Step 05

    Roadmap & Strategy

    We build the task list and decide what comes first.

  • Step 06

    Execution

    Weekly cadence, in priority order.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the site itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The site itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives