Paid SearchShow up when someone is ready to buy.
Search campaigns built around the queries that lead to purchases or enquiries, with irrelevant terms excluded from day one.
- Query and intent research
- Campaign and ad group build
- Negative keyword strategy
- Ad copy written per intent
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Some searches were never going to buy.
Paid Search problems we solve.
Do you say even one of these?
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We pay for searches that were never going to buy.
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Our best queries are buried under our own brand name.
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We keep paying for the same irrelevant clicks.
Three promises. Hold us to them.
- We build the campaigns on the queries that end in a cart or an enquiry.
- We exclude the ones that only cost money, from the first day.
- We write the ad copy per intent, so the click arrives already qualified.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about Paid Search
Is PPC better than SEO?
They answer different questions. Paid search buys the visits now and stops when the budget stops; SEO takes longer and keeps bringing visits after the initial work. Most businesses need both, and paid search terms show which queries deserve an SEO page.
What are the disadvantages of paid search?
It costs money on every click including the ones that do not buy, and a badly built account spends on searches that were never going to. That is why the queries that only cost money are excluded from the first day.
How do you choose the keywords?
From the queries that end in a cart or an enquiry, read from your own data where it exists and from the search terms report as it builds. Broad match is used only once Smart Bidding has enough conversions to steer it.
How quickly can we see results?
Clicks as soon as the campaign serves, a readable cost per conversion once the conversion delay window has passed, and we assess the bid strategy only after it has collected enough conversion data.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.