RemarketingMost people leave. That is not the end of it.
Remarketing across Search, Display and YouTube, split by what the visitor did, with frequency caps that prevent ad fatigue.
- Segments by real behaviour
- Cart, demo and browse abandoners
- Frequency and exclusion rules
- Creative written per segment
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Leaving is not the same as deciding.
Remarketing problems we solve.
Do you say even one of these?
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The same people see the same ad over and over.
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We keep advertising to people who already bought.
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Everyone who left gets treated exactly the same way.
Three promises. Hold us to them.
- We split the audience by what the visitor did, not by how recently they left.
- We write the creative per segment, because a cart or demo abandoner is not a browser.
- We hold frequency to something a person can tolerate.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about Remarketing
What is remarketing in Google Ads?
Showing ads to people who visited your site and left, across Search, Display and YouTube. Effective remarketing separates audiences by their actions and limits how often each person sees an ad.
How do I set up remarketing?
The Google tag on every page, audiences defined by behaviour rather than one list of everyone, and a separate campaign and creative for each audience. An account with the tag and one audience for everyone is why remarketing annoys people.
Is remarketing worth it with cookie changes?
Lists are smaller than they were and will get smaller, so it matters more to build them from real behaviour and to use first party data where consent allows. Remarketing still works; it just cannot be the whole plan.
How do you stop it following people around?
Frequency caps, a time limit on membership, and excluding people who already bought. The campaign brings previous visitors back to finish the next step.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.