YouTube AdsReach them before they search.
YouTube campaigns built for demand that does not exist yet, measured against orders and enquiries rather than views.
- Audience and placement strategy
- Creative built for the first five seconds
- Sequenced retargeting
- Measurement against real orders and enquiries
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Demand can be made before it is searched.
YouTube Ads problems we solve.
Do you say even one of these?
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We ran video once, got views, and no orders or leads.
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Nobody watches past the first seconds.
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We cannot tell whether YouTube did anything at all.
Three promises. Hold us to them.
- We build for demand that does not exist yet, before the search happens.
- We write the first five seconds as if they are the only five you get.
- We measure against orders and enquiries, not against views.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about YouTube Ads
Do YouTube ads work for a store or a B2B company?
YouTube introduces the offer before a buyer starts searching, giving it a different job from Search. We measure YouTube against orders and enquiries rather than views, and against what happens to branded search afterwards.
What kind of video do we need?
Something that says who it is for in the first seconds, because that is when people skip. Clarity matters more than high production value. We brief the creative and test more than one, because the opening message and creative determine whether the right viewers keep watching.
How is it measured?
Orders and enquiries, with view-through conversions reported separately from click-through conversions. Views and completion rates are read as diagnostics, not as results.
How much does it cost?
You set the budget; the cost per view depends on the audience and the format. We first agree on the value of an order or enquiry, then judge the campaign on orders or enquiries once it has enough data.
Reach people before they search,
then measure the orders and enquiries that follow.
We start with the audience, the placements and the first five seconds of the creative. You see which views lead to orders and enquiries before the budget moves.