Shopify Google AdsYour feed decides what Google can sell.
The Shopify side of Google Ads: the product data Merchant Center receives, the variants that turn one product into six offers, and the page each click lands on.
- Feed fields that get products rejected
- Variants, duplicates and one offer per product
- Shopping and Performance Max structure
- Landing page match, product or collection
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Your catalogue becomes an ad before anyone writes one.
Shopify Google Ads problems we solve.
Do you say even one of these?
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Merchant Center keeps disapproving products and we cannot tell which ones.
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One product shows up as six offers because of its variants.
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The ad is fine. The page it lands on is a collection.
Three promises. Hold us to them.
- We fix the product data before the bidding, because a rejected product cannot be bid on.
- We stop variants from entering the auction as six near identical offers.
- We send each click to the page that answers it, product or collection, not whichever exists.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We review the main channels and pages in the Shopify store buying journey, then agree on the primary conversion metric.
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Step 02
The audit
A shopper who already trusts the checkout still has to find the store, so we find where the platform hides the pages that should be doing the finding.
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Step 03
Brand DNA
A theme makes every store sound the same, so the voice has to carry what the theme cannot.
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Step 04
Market & Competitors
We read the stores winning your searches, the ones bidding against you, and the ones an AI assistant names when someone asks where to buy.
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Step 05
Roadmap & Strategy
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
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Step 06
Execution
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Questions people ask about Shopify Google Ads
Is 10 or 20 dollars a day enough for Google Ads?
The budget does not decide it; the conversions it produces do. Smart Bidding needs a conversion count to learn from, and a small budget in an expensive category may never reach it, so cold accounts start on Maximize Clicks or manual bids. The feed comes first either way: if Merchant Center is receiving bad product data, more spend buys more of the same.
What is different about Google Ads on Shopify?
The product data. Merchant Center reads your Shopify catalogue, and variants can turn one product into six offers competing with each other. We manage what the feed sends and the page each click lands on.
Do you use Shopify’s own Google channel?
Where it does the job, yes. It is the simplest way to get the feed to Merchant Center. What it does not do is decide which products deserve budget or fix the variant problem, and that is where the account is won.
How do you measure it?
Against orders in Shopify, not clicks in Google. The two can disagree, and the Shopify number is the one that pays the invoice.
See where Shopify store buyers lose you.
Then take that step back.
A shopper who already trusts the checkout still has to find the store first. We review the journey from early research to the order confirmation and identify the highest-impact conversion issue.