B2B PPCThin conversion data changes what the account can do.
An account built to feed the bidder before it is asked to optimise, because below fifteen conversions in thirty days the smart strategies have nothing to learn from.
- Bid strategy matched to your data
- Offline conversions imported
- Weekly search-term review
- Lead quality fed back to the account
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Automated bidding needs conversions before it can find them.
B2B PPC problems we solve.
Do you say even one of these?
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Smart Bidding increased costs without improving qualified leads or revenue.
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We are paying for clicks from people who will never buy.
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Google optimises to form fills and half of them are junk.
Three promises. Hold us to them.
- We match the bid strategy to the data you have, not the one the interface recommends.
- We import what happened after the form, so the bidder optimises to revenue instead of submissions.
- We read the search terms every week, because a B2B account leaks through queries nobody predicted.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about B2B PPC
What is B2B PPC?
Search campaigns aimed at the terms a buying group uses while comparing options, measured against qualified leads rather than form fills. B2B search has low volume, so the account takes longer to gather conversion data for bidding.
Why is our cost per lead so high?
One common cause is asking Smart Bidding to optimise with too little data. We structure the account to collect more conversion data before switching strategies.
How do you stop unqualified leads?
Negatives for student, job and free searches from day one, and conversion tracking on a qualified lead rather than a form submit, so the bidder optimises toward the leads sales will accept.
What is the rule of seven in B2B?
An old advertising claim that a buyer needs seven exposures before acting. We do not plan campaigns on it; we plan on the search terms that show intent and let remarketing handle the return visits.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.