B2B PPCThin conversion data changes what the account can do.

An account built to feed the bidder before it is asked to optimise, because below fifteen conversions in thirty days the smart strategies have nothing to learn from.

What this covers
  • Bid strategy matched to your data
  • Offline conversions imported
  • Search terms read every week
  • Lead quality fed back to the account
Also under Google Ads

Addition is the new-gen marketing agency for ecommerce and B2B brands

Our partners turn searches into visits, and visits into sales.

VisardFurmindLacoartRootplayMegapassSumboardMyPhotoStationKBK GayrimenkulPozitif Teknoloji

Automated bidding needs conversions before it can find them.

  • Google

Hard problems we solve in B2B PPC.

Three sentences B2B marketing leads say to us before this work starts.

Do you say even one of these?

  • Smart bidding made the account worse, not better.

  • We are paying for clicks from people who will never buy.

  • Google optimises to form fills and half of them are junk.

Three promises. Hold us to them.

  1. We match the bid strategy to the data you have, not the one the interface recommends.
  2. We import what happened after the form, so the bidder optimises to revenue instead of submissions.
  3. We read the search terms every week, because a B2B account leaks through queries nobody predicted.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  • Step 01

    Onboarding

    Read access first, spend later.

  • Step 02

    The audit

    Find where the budget leaks.

  • Step 03

    Brand DNA

    Ad copy that sounds like you.

  • Step 04

    Market and competitors

    See the auction you are in.

  • Step 05

    Roadmap & Strategy

    Cut waste before scaling anything.

  • Step 06

    Execution

    A weekly pass, not a monthly look.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Stop paying for the wrong searches.
Put the budget behind the ones that buy.

We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.