01
Onboarding
Access, priorities, and the one number.
We take access, note your priority products and margins, and agree the one number.
Answer the question.Sell the product.
A content plan built from what your buyers actually search, and the pages written to match, in your voice rather than a template.
What this covers
- Search to page map
- Buying guides and comparisons
- Collection and category copy
- Internal linking plan
Addition is the new-gen marketing agency for e-commerce brands
Our partners turn searches into visits, and visits into sales.
A page can be enjoyed and still never be found.
Hard problems we solve in SEO Content.
Three sentences store owners say to us before this work starts.
Do you say even one of these?
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We publish every week and nothing ranks.
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Our posts get read and nobody buys.
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We are writing for a keyword and buyers can tell.
Three promises. Hold us to them.
- We build the plan from what your buyers search, not from what a keyword tool had left over.
- We write the pages in your voice, so they read like you rather than a template.
- We link them so one page feeds the next instead of competing with it.
A roadmap no prompt can write.
How we build your roadmap. Step by step.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
02
The audit
Find the one thing costing the most.
We crawl the live store and separate what search engines cannot read from what they read and ignore.
03
Brand DNA
Write down what only you can say.
Before any page is written we fix the voice, the positioning and the claims you can actually stand behind.
04
Market and competitors
See what the category rewards today.
We read the pages currently winning your terms and name what they do that you do not.
05
The roadmap
We decide what comes first by return, not by effort.
Every fix and every page gets a place in one list, and the job that pays most is the job we start with.
06
Execution
Weekly cadence, in priority order.
We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.