SEO ContentContent that answers a buyer question and leads to the product.
A content plan built from what your buyers search, and pages written to match each query's intent, in your voice rather than a template.
- Search to page map
- Buying guides and comparisons
- Collection, category and use case copy
- Internal linking plan
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
A page can be enjoyed and still never be found.
SEO Content problems we solve.
Do you say even one of these?
-
We publish every week and nothing ranks.
-
Our posts get read and nobody buys.
-
We are writing for a keyword and buyers can tell.
Three promises. Hold us to them.
- We build the plan from what your buyers search, not from what a keyword tool had left over.
- We write the pages in your voice, so they read like you rather than a template.
- We link them so one page feeds the next instead of competing with it.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
-
Step 01
Onboarding
We take access, note your priority products and margins, and agree on the one number.
-
Step 02
The audit
We crawl the live store and separate what search engines cannot read from what they read and ignore.
-
Step 03
Brand DNA
Before any page is written we fix the voice, the positioning and the claims you can stand behind.
-
Step 04
Market & Competitors
We read the pages currently winning your terms and name what they do that you do not.
-
Step 05
Roadmap & Strategy
Every fix and every page gets a place in one list, and the job that pays most is the job we start with.
-
Step 06
Execution
We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.
Where do you need support?
Questions people ask about SEO Content
Who writes the pages?
We do, in your voice, from your product facts. Each page targets one search intent, and nothing goes live until you approve it.
Can ChatGPT write SEO content?
It can draft, and we use it for drafts. It does not know your product facts, your voice or which search each page is for unless someone gives it those, and someone has to check the result.
How much do SEO writers charge?
Rates vary by the page: a collection description and a buying guide are different jobs. We price the content plan as a whole after the search to page map is agreed, so the number covers a plan, not a word count.
What is included beyond the writing?
A search-to-page map that sets the topic and intent for each planned page, buying guides and comparisons, collection and category copy, and an internal linking plan so each new page is reachable from the pages that already rank.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.