SaaS SEOName the conversion before you pick a keyword.
Search work aimed at one named event on your own site, because a free signup and a card backed trial convert to paid at rates that differ by nearly three times.
- Agreed conversion event
- Comparison and alternative coverage
- Terms mapped to the signup path
- Conversion rates reported by event
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
A conversion rate means nothing until you say what converted.
SaaS SEO problems we solve.
Do you say even one of these?
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Our conversion rate is a number nobody can define.
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We rank for our category and nobody signs up.
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Competitors own the comparison searches we should own.
Three promises. Hold us to them.
- We name the conversion event first, because a signup and a demo request are not the same number.
- We cover the comparison and alternative searches, which convert higher than anything at the top.
- We report the rate beside the event it counted, so it can be compared against anything.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take access, note your priority products and margins, and agree on the one number.
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Step 02
The audit
We crawl the live store and separate what search engines cannot read from what they read and ignore.
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Step 03
Brand DNA
Before any page is written we fix the voice, the positioning and the claims you can stand behind.
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Step 04
Market & Competitors
We read the pages currently winning your terms and name what they do that you do not.
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Step 05
Roadmap & Strategy
Every fix and every page gets a place in one list, and the job that pays most is the job we start with.
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Step 06
Execution
We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.
Where do you need support?
Questions people ask about SaaS SEO
What is SEO for SaaS?
It targets one named conversion event on your own site, a signup or a trial, rather than raw traffic. The pages that rank are built around the problems your product solves and the comparisons buyers search for before choosing one.
Free signup or card-backed trial: does it matter for SEO?
Yes. The two convert to paid at rates that differ by nearly three times, so the search work targets the primary conversion event for your product, and its success is measured against paid conversions rather than the signup alone.
Which pages matter most for a SaaS site?
Use case pages, comparison and alternative pages, and the integration pages buyers search by name. Prioritise blog topics built around problems your product solves and that buyers search for.
Do you handle programmatic pages?
We recommend programmatic pages when source data and search demand produce a distinct page each time. Thousands of thin pages built from a template get ignored or removed; a smaller set with real content per page ranks.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.