SaaS SEOName the conversion before you pick a keyword.
Search work aimed at one named event on your own site, because a free signup and a card backed trial convert to paid at rates that differ by nearly three times.
- The conversion event, named and agreed
- Comparison and alternative coverage
- Terms mapped to the signup path
- Rate reported beside its event
Addition is the new-gen marketing agency for ecommerce and B2B brands
Our partners turn searches into visits, and visits into sales.







A conversion rate means nothing until you say what converted.
Hard problems we solve in SaaS SEO.
Three sentences SaaS founders say to us before this work starts.
Do you say even one of these?
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Our conversion rate is a number nobody can define.
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We rank for our category and nobody signs up.
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Competitors own the comparison searches we should own.
Three promises. Hold us to them.
- We name the conversion event first, because a signup and a demo request are not the same number.
- We cover the comparison and alternative searches, which convert higher than anything at the top.
- We report the rate beside the event it counted, so it can be compared against anything.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
Access, priorities, and the one number.

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Step 02
The audit
Find the one thing costing the most.

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Step 03
Brand DNA
Write down what only you can say.

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Step 04
Market and competitors
See what the category rewards today.

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Step 05
Roadmap & Strategy
We decide what comes first by return, not by effort.

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Step 06
Execution
Weekly cadence, in priority order.

Where do you need support?
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.



