CRO SKILLS
CRO skills: reviews, research methods and tests that can be trusted
Five skills from a fast page review to a research-first programme, with two on experiment statistics because that is where most CRO goes wrong. 5 skills from 3 libraries, 5 of them running with no key.
The CRO skills
Choose a task and check its required inputs, author and account access before installing. The page behind each card carries the safety review, the full run and the SKILL.md.
- Page conversion review
croSeven dimensions in impact order, from value proposition to form. - Research-first CRO
cro-methodologyConversion Rate Experts’ method: research, objections, then tests. - Fix one leaking flow
conversion-optimizationA seven-phase journey: find the leak, research why, change, prove it. - Experiment design discipline
experiment-designTwelve considerations so a test answers the question you asked. - A/B test design
ab-testingHypothesis, sample size, metric tiers and the peeking problem.
Together
What these skills do together
Read the page: Page conversion review
Seven dimensions in impact order, a fast structured review with quick wins.
Research why: Research-first CRO
Objections in the customer’s words, the proof you already have, the O/CO table.
Run the journey: Fix one leaking flow
One leaking flow through seven phases, resumable, every change a test.
Design the test: Experiment design discipline
Four-part hypothesis, MDE, duration, what not to test, no peeking.
Run the programme: A/B test design
ICE, velocity, a playbook of winners.
Limits
What a skill cannot replace
None of these can see your traffic or your customers. cro-methodology says it plainly: without exit surveys, chat logs and tickets, the research rows score zero. And two of them will tell you that your traffic cannot carry the test you want; that refusal is the most useful thing on this shelf.
Conversion Rate Optimization Guide
The service behind this shelf: what is run, how it is measured, and what it costs.
Conversion Rate Optimization GuideMethod
From our guides
The method behind the skills, with the measurements.
- Conversion Rate Optimization: What Does the Evidence Show?The most-shared A/B test result in ecommerce was examined in a KDD paper and did not survive. Here is what it got wrong, what the published success rates are, and how to run a program that compounds.
- What is A/B testing? How to run a testThe definition is easy and the execution is where tests die. What to split on, how to tell the split worked, and the two checks that come before you read a result.
- Checkout optimization: measure and fix the right steps firstBaymard’s 70 percent abandonment figure is an average of 50 studies across 19 years. Here is what it can and cannot tell you, and which checkout numbers you can count yourself.
- What is conversion rate optimization? Definition and calculationConversion rate optimization in plain language: the definition, the formula, and the one way the number reliably misleads store owners.
- SaaS landing page examples: benchmarks galleries omitSearch this term and you get galleries holding more than ten thousand example pages. Across the eight readable ones, no conversion rate appears beside a screenshot. Unbounce's 41,000-page benchmark puts SaaS at a 3.8 percent median, well under the 6.6 percent it reports across all industries.
- What is average order value? Definition and how to read itAOV is revenue divided by orders. That is an arithmetic mean, and a mean can sit far from the order a store takes most often.
Questions
Questions people ask before installing
Which one for a page that is not converting?
cro for a fast read today; cro-methodology when you can bring customer words; conversion-optimization when you want the whole flow taken through a programme.
Do I need traffic to use them?
The review skills, no. The test skills will compute what your traffic can detect, and for most stores the answer is "bigger changes, fewer tests".
Are the two testing skills redundant?
ab-testing runs the programme; experiment-design is the statistics for one test whose result will decide something expensive. Their sample-size tables disagree with each other; both item pages say by how much.