01
Onboarding
Access, priorities, and the one number.
We take access, note your priority products and margins, and agree the one number.

Template level fixes that solve a problem everywhere at once, shipped to a rollout order you have agreed so nothing breaks in production.
Addition is the new-gen marketing agency for e-commerce brands







At ten thousand pages, rules beat fixes.
Three sentences store owners say to us before this work starts.
Do you say even one of these?
One defect repeats on thousands of pages and every one of them costs us.
Nobody can tell us which of the thousands of pages actually earn.
Pages we already have are competing with each other for the same buyers.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
01
Access, priorities, and the one number.
We take access, note your priority products and margins, and agree the one number.

02
Find the one thing costing the most.
We crawl the live store and separate what search engines cannot read from what they read and ignore.

03
Write down what only you can say.
Before any page is written we fix the voice, the positioning and the claims you can actually stand behind.

04
See what the category rewards today.
We read the pages currently winning your terms and name what they do that you do not.

05
We decide what comes first by return, not by effort.
Every fix and every page gets a place in one list, and the job that pays most is the job we start with.

06
Weekly cadence, in priority order.
We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.

From official Apple retail to global travel platforms, these are the stores we run search for.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.