Food & Beverage
Food is bought on taste, on what is in it, and on how fast it arrives. We work on product discovery and turn one-off orders into subscriptions or reorders.
What they ask
Addition works the whole search journey for you, all the way to the order.
Where would you like us to start?
Runs under all of it:Conversion rate optimization
Addition is a marketing agency for ecommerce and B2B brands
Search is not one place anymore.
Do you say even one of these?
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
Step 01
We review the main channels and pages in the food and beverage buying journey, then agree on the primary conversion metric.
Step 02
We find where the journey leaves questions about taste or dietary fit unanswered, and where it hides the delivery time.
Step 03
Product copy describes the taste and backs the label with ingredient and nutrition data.
Step 04
We read who ranks for the taste and dietary searches, who bids on them, and who an AI assistant names for the same occasion.
Step 05
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
Step 06
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
The basics, yes. What a food brand needs is harder than basics: the searches are "best coffee beans for espresso" and "how to store coffee beans", and the pages that win them are written by people who know the product. We find which questions your range can answer and write them with you.
For a subscription product with one clear search, sometimes. For a range sold by the bag it is under the floor the bidding needs, and a campaign that never leaves learning wastes the whole $500. We say before launch, and when the budget is under it we start on Maximize Clicks with a cap.
It can draft a page, but it cannot tell you which searches your product is losing or whether your subscription page is unreadable to a crawler. ChatGPT answers questions such as "which coffee for a moka pot", and whether it names you depends on whether your product pages state roast, origin and grind in text. That is the work we do.
After search brings in an order, reorder reminders bring the customer back. We plan both: the product pages for the first search, and the subscription and reorder pages so that the repeat purchase does not go back through a competitor’s ad.
