Pet

Pet marketing that addresses the owner's concerns and the animal's needs.

Pet owners search by their animal's needs, symptoms and behavior, so product pages should use the same language. We work the whole search journey, from the behaviour they searched to the repeat order.

What they ask

  1. AI assistant How to relieve itch on dogs?
  2. Google What is the 7 7 7 rule for dogs?
  3. Paid result What meat is best for a dog with a sensitive stomach?
  4. Your collection What food is easiest on a dog's stomach?
  5. Your product Do dogs need to eat twice a day?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of it:Conversion rate optimization

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

VisardFurmindApril HamiltonLacoartMegapassSumboardMyPhotoStationPozitif Teknoloji

Search is not one place anymore.

  • Google
  • AI Mode
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Pet.

Do you say even one of these?

  • We cannot rank for the keywords that bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We review the main channels and pages in the pet buying journey, then agree on the primary conversion metric.

  2. Step 02

    The audit

    Pet owners buy on their animal’s problem rather than your product category, so we find where the problem stops being answered.

  3. Step 03

    Brand DNA

    Write to the owner about how the product meets the animal's needs.

  4. Step 04

    Market & Competitors

    We read who ranks for the behaviour and problem searches, who bids on them, and who an AI assistant recommends for the same issue.

  5. Step 05

    Roadmap & Strategy

    Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

  6. Step 06

    Execution

    We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Three promises. Hold us to them.

  1. We put your products in the searches that describe the animal and its behaviour, not your product category.
  2. We write the page for the person buying and the animal judging, with the proof from owners like them.
  3. We work the repeat, because a pet product that worked is bought again without another search.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the site itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The site itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives

Questions Pet brands ask before they start

Is $500 a month enough for Google Ads for a pet brand?

For one product on Shopping, it can learn. For food, treats and accessories across Search it is under the floor. We say the floor before launch, and where the budget is under it we run Maximize Clicks with a cap until there is sales data to bid on.

What pet products get searched most?

The ones tied to a worry: "best dog food for sensitive stomach", "how much should I feed my dog". Read keyword volume for demand and the query itself for the owner's concern. We read your category’s searches and show which of your products answers which one.

How do we compete with Chewy and Amazon in search?

Not on the generic product search; they own it. On the problem search, the guide search and the answer engines, where the page that explains wins over the page that lists. We find those searches and write the pages; the marketplaces do not.

Can ChatGPT recommend our pet brand?

It can, if your product pages say in text what the product is for, which breed, which size and what is in it. It reads the page the way a crawler does, so an ingredient list in an image is invisible. We rewrite the product data to be read, then measure whether the brand appears.