International SEONew countries, without splitting your rankings.

An hreflang, currency and content map across your markets so the right country page appears in each market.

What this covers
  • hreflang and canonical map
  • Market and language targeting
  • Localised product, collection and pricing copy
  • Cross-market duplicate content audit
Also under SEO

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

VisardFurmindApril HamiltonLacoartRootplayMegapassSumboardMyPhotoStationPozitif Teknoloji

One catalogue, many markets, one index.

  • Google
  • AI Mode

International SEO problems we solve.

Do you say even one of these?

  • Our country pages are competing with each other.

  • We opened a new market and Google keeps showing the wrong one.

  • Our regional pages compete for the same queries.

Three promises. Hold us to them.

  1. We map hreflang and canonicals so each market page ranks in its own market.
  2. We localise the product, collection and pricing copy rather than translating it.
  3. We audit cross market duplicates, so your countries stop competing with each other.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We take access, note your priority products and margins, and agree on the one number.

  2. Step 02

    The audit

    We crawl the live store and separate what search engines cannot read from what they read and ignore.

  3. Step 03

    Brand DNA

    Before any page is written we fix the voice, the positioning and the claims you can stand behind.

  4. Step 04

    Market & Competitors

    We read the pages currently winning your terms and name what they do that you do not.

  5. Step 05

    Roadmap & Strategy

    Every fix and every page gets a place in one list, and the job that pays most is the job we start with.

  6. Step 06

    Execution

    We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.

Where do you need support?

Questions people ask about International SEO

What is international SEO?

Making each country or language version of your site rank in its own market instead of competing with the others. Hreflang tags, currency and content per market, and a URL structure that clearly distinguishes each language and market version.

Do we need separate sites per country?

Not necessarily. Subfolders, subdomains and country domains all work when hreflang is correct. What matters is that each market page is reachable, translated properly and tells search engines which market it is for.

Why does the wrong country page show in Google?

Usually because hreflang is missing, incomplete or references the wrong regional URL, so Google picks the strongest page regardless of market. The map we build fixes that and is checked in Search Console after launch.

What do we get?

An hreflang, currency and content map across your markets, the fixes shipped or handed over, and a post-launch review of impressions and clicks by country in Search Console for each market page.

Get found before the click is bought.
Then make the visit pay.

We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.