PPC ManagementAn account we review every week.
Search, Shopping and Performance Max run for you, with a weekly pass that cuts waste before anything gets scaled.
- Weekly search term and negative pass
- Bid and budget management
- Ad copy and asset testing
- Reporting against revenue, not clicks
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
An auction runs every day whether you look or not.
PPC Management problems we solve.
Do you say even one of these?
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Our cost per order or lead climbs every month.
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The same wasted search terms show up month after month.
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We cannot tell which campaigns carry the account and which drain it.
Three promises. Hold us to them.
- We run the search term and negative pass every week, before anything gets scaled.
- We test ad copy and assets against each other, one change at a time.
- We report against revenue, not against clicks.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about PPC Management
What does PPC management include?
Search, Shopping and Performance Max run for you, with a weekly pass that cuts waste before anything is scaled. Structure, bids, negatives, feed and landing pages, and a monthly read against revenue rather than clicks.
What does a PPC manager do week to week?
Reads the search terms report and adds negatives, checks conversion tracking still fires, moves budget toward what converted, and tests one thing at a time. The weekly check catches wasted spend and broken tracking before the next report.
How do you charge?
A management fee scoped to the account after we have read it, separate from the ad spend, which stays in your own account. You see the figure and what it covers before committing.
Do we keep our account?
Yes. The Google Ads account, the data and the history are yours. We work inside it with manager access, and if we part ways everything stays with you.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.