Landing Page OptimizationThe click is paid for. The page decides.
The pages your ads point at, rebuilt around the search that sent the visitor, with a test plan that measures the effect of each change.
- Message match to the search
- Above the fold rebuild
- Form, demo request and checkout friction
- Test plan, one change at a time
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
You buy the click. The page decides the order.
Landing Page Optimization problems we solve.
Do you say even one of these?
-
Paid traffic reaches the page, but too few visitors convert.
-
Our ads promise one thing and the page says another.
-
We change the page and cannot tell whether it helped or hurt.
Three promises. Hold us to them.
- We match the page to the search that sent the visitor to it.
- We remove the friction between arriving and buying.
- We test one change at a time, so you know which one moved it.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
-
Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
-
Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
-
Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
-
Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
-
Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
-
Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about Landing Page Optimization
What is landing page optimisation?
Rebuilding the pages your ads point at around the search that sent the visitor, then testing each change rather than assuming it worked. The ad promised something; the page has to deliver it above the fold.
Why does a landing page matter for Google Ads?
Because landing page experience is one of three factors behind Quality Score, which affects what a click costs, and because a page that does not match the search wastes the click you already paid for.
Which software is best for landing pages?
In most cases, the best option is your existing website platform. A separate builder adds a second system to maintain and often loads slower. We build on your platform unless it cannot do the job.
How do you test changes?
We define the sample size and test duration before launch, change one major variable at a time and measure revenue per visitor. A change that lifts the conversion rate and lowers the order value is not kept.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.