Demand GenThe Google product, not the discipline.
Demand Gen campaigns run across YouTube, Discover and Gmail, funded at the level Google says they need, with the creative treated as the targeting.
- Budget set against the published floor
- Creative built per surface
- Audience signals, not audience locks
- Reported apart from Search
Addition is the new-gen marketing agency for ecommerce and B2B brands
Our partners turn searches into visits, and visits into sales.
Underfunded, it does nothing at all.
Hard problems we solve in Demand Gen.
Three sentences advertisers say to us before this work starts.
Do you say even one of these?
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We turned it on with a small budget and it did nothing.
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It spent our search budget and we cannot see where.
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One creative is eating the whole campaign.
Three promises. Hold us to them.
- We fund it at the level Google publishes, or we do not turn it on.
- We build creative per surface, because the creative is the targeting in this product.
- We report it apart from Search, so one budget cannot hide inside the other.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
Read access first, spend later.
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Step 02
The audit
Find where the budget leaks.
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Step 03
Brand DNA
Ad copy that sounds like you.
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Step 04
Market and competitors
See the auction you are in.
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Step 05
Roadmap & Strategy
Cut waste before scaling anything.
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Step 06
Execution
A weekly pass, not a monthly look.
Where do you need support?
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.