Where 100,000+ people in Turkey buy their Apple products.
Apple retail, education and service for customers and institutions across Turkey.
Beauty & Skincare
Beauty and skincare, chosen by people who read the label.
Skincare is bought on ingredients, skin type and proof that it worked for someone with the same problem. We work the whole search journey, from the question a shopper asks an AI assistant to the routine they build.
What they ask
- AI assistant Is layering 3 serums too much?
- Google What are the disadvantages of niacinamide on the face?
- Paid result What is the 4 2 4 rule in skincare?
- Your collection Which is better for acne, salicylic or niacinamide?
- Your product Is it okay to use niacinamide if you have acne?
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Addition works the whole search journey for you, all the way to the order.
Where would you like us to start?
Runs under all of it:Conversion rate optimization
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
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Schengen visa appointment monitoring and auto-booking, checked every three seconds.
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Embedded dashboards, branded reports and data services for SaaS teams.
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Lion’s Mane AM, Magnesium PM and a companion app for sounds, focus timers and a daily notebook.
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Flexible city passes, attraction tickets and audio guides for high-intent travellers.
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Custom glass, canvas and metal wall art, with every buying decision made on the product page.
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Original art that ships to people’s walls worldwide.
Original wall art, sold direct to people furnishing a home.
10,000+ dog parents get their bed from here.
Dog beds, mats and covers, sized to fit the dog you have.
Search is not one place anymore.
Hard problems we solve in search for Beauty & Skincare.
Do you say even one of these?
- We cannot rank for the keywords that bring revenue.
- Our site reads like it was written for Google, not for the people buying.
- People research inside ChatGPT now, and we are not in that conversation.
- AI cites us as a source but never recommends us.
- I do not know which questions decide a purchase in our category.
- We bid on keywords without knowing what the search is really asking for.
- Performance Max spends the budget and I cannot see where it went.
- The right people arrive and still leave at the checkout.
- Traffic is up. Orders are not.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We review the main channels and pages in the beauty buying journey, then agree on the primary conversion metric.
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Step 02
The audit
We identify where product pages fail to explain ingredients, suitability by skin type or credible evidence of results.
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Step 03
Brand DNA
Before writing, we match every product claim to the evidence behind it.
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Step 04
Market & Competitors
We read who ranks for ingredient searches, who bids on them, and which brands an AI assistant recommends for the same concern.
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Step 05
Roadmap & Strategy
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
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Step 06
Execution
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Three promises. Hold us to them.
- We put your products in the searches about a skin problem and an ingredient, where the choice is made.
- We make the label, the ingredients and the proof it worked for someone like them readable before the price.
- We build the routine around the product, so the second and third order come without another search.
Two ways to start.
Pick the one that sounds like you.
Option one
I need help with one channel.
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
- Searches that end in a sale
- One job per page
- Prompts that decide the purchase
Spend that comes back
- Searches that only cost money, cut
- Budget behind measured demand
- Reported against revenue
Reach buyers inside ChatGPT
- Account, feed and tracking
- Context and creative per group
- Run beside your other search channels
Option two
I need support across the whole search journey.
Several channels at once, plus the site itself. One scope, one number, one team running it.
- Every search channel that matters in your category
- The site itself, tested for conversion
- One roadmap across all of it, ranked by return
- One weekly session, one place the reporting lives
Questions Beauty & Skincare brands ask before they start
How do I sell skincare online beyond the marketplaces?
Own the searches that start with a skin concern. "Niacinamide for acne", "how to layer skincare": the people asking those are choosing an ingredient before a brand, and the page that answers well gets the click and, more and more, the AI answer. We build those pages against your ingredient list, then run Shopping on the products they point to.
How do I advertise skincare products on Google?
Shopping for the product searches, Search for the concern searches, and a landing page that shows the ingredient, the routine and the reviews above the fold. What blocks skincare ads is claims: "cures", "treats", and results that no study on the page backs. We check the copy against the policy before launch so the account does not learn from a disapproval.
Is $20 a day good for Google Ads for a beauty brand?
For one hero product on Shopping, it can be. For a routine of six products across Search and Shopping it is not enough for the bidding to learn, and a starved campaign teaches you nothing. We tell you the floor before launch and start on Maximize Clicks with a cap when the budget sits under it.
Can I do SEO for a beauty brand by myself?
The crawl fixes, yes. The concern content is a different job: every ingredient page competes with dermatology sites and the big retailers, and it ranks on how clearly it answers, not on who wrote it. We read the searches first and show you which concerns your products can honestly win.