Fashion & Apparel

Fashion and apparel, found in a search, kept after the fit.

Clothing is bought on fit, return policy and how it looks on someone real. We work the whole search journey, from the question a shopper asks an AI assistant to the size they finally pick.

What they ask

  1. AI assistant How do I tell if my blazer is too big?
  2. Google What is the best brand for women's blazers?
  3. Paid result What are the best brands of linen blazers?
  4. Your collection Who makes the best linen clothing for women?
  5. Your product Should a blazer feel a little snug?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of itConversion rate optimization

Addition is the new-gen marketing agency for ecommerce and B2B brands

Our partners turn searches into visits, and visits into sales.

VisardFurmindLacoartRootplayMegapassSumboardMyPhotoStationKBK GayrimenkulPozitif Teknoloji

Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Fashion & Apparel.

These nine sentences are how independent labels describe what goes wrong across the places people search.

Do you say even one of these?

  • We cannot rank for the keywords that bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  • Step 01

    Onboarding

    Access, priorities, and the one number.

  • Step 02

    The audit

    Find the one thing costing the most.

  • Step 03

    Brand DNA

    Write down what only you can say.

  • Step 04

    Market and competitors

    See what the category rewards today.

  • Step 05

    Roadmap & Strategy

    We build the task list and decide what comes first.

  • Step 06

    Execution

    Weekly cadence, in priority order.

Where do you need support?

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the site itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The site itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives