Fashion & Apparel

Put style and fit pages in front of shoppers before they choose a size.

Clothing is bought on fit, return policy and how it looks on someone real. We target style and fit searches, then connect each shopper to a product and size.

What they ask

  1. AI assistant How do I tell if my blazer is too big?
  2. Google What is the best brand for women's blazers?
  3. Paid result What are the best brands of linen blazers?
  4. Your collection Who makes the best linen clothing for women?
  5. Your product Should a blazer feel a little snug?
  6. Addition works the whole search journey for you, all the way to the order. Where would you like us to start? Runs under all of it:Conversion rate optimization

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

VisardFurmindApril HamiltonLacoartMegapassSumboardMyPhotoStationPozitif Teknoloji

Search is not one place anymore.

  • Google
  • AI Mode
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube

Hard problems we solve in search for Fashion & Apparel.

Do you say even one of these?

  • We cannot rank for the keywords that bring revenue.
  • Our site reads like it was written for Google, not for the people buying.
  • People research inside ChatGPT now, and we are not in that conversation.
  • AI cites us as a source but never recommends us.
  • I do not know which questions decide a purchase in our category.
  • We bid on keywords without knowing what the search is really asking for.
  • Performance Max spends the budget and I cannot see where it went.
  • The right people arrive and still leave at the checkout.
  • Traffic is up. Orders are not.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We review the main channels and pages in the fashion buying journey, then agree on the primary conversion metric.

  2. Step 02

    The audit

    Fit, returns and how it looks on someone real decide the sale, so we find which of those the journey fails to answer before the cart.

  3. Step 03

    Brand DNA

    Product copy should describe fit, feel and real-world wear, not just list features.

  4. Step 04

    Market & Competitors

    We read the brands winning your searches, the ones bidding against you, and the ones an AI assistant names when someone asks what to wear.

  5. Step 05

    Roadmap & Strategy

    Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.

  6. Step 06

    Execution

    We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.

Where do you need support?

Three promises. Hold us to them.

  1. We put your pieces in the searches that start with a fit, a size or an occasion, not just a category.
  2. We make fit, fabric and the return policy readable on the page, because that is what decides the order.
  3. We take the returns data back into the product pages, so the next shopper orders the right size first time.

Two ways to start.

Pick the one that sounds like you.

Option one

I need help with one channel.

Pick it below. You will see exactly what that work covers before anyone talks about price.

Rank where buying happens, and get named by AI

  • Searches that end in a sale
  • One job per page
  • Prompts that decide the purchase

Option two

I need support across the whole search journey.

Several channels at once, plus the site itself. One scope, one number, one team running it.

  • Every search channel that matters in your category
  • The site itself, tested for conversion
  • One roadmap across all of it, ranked by return
  • One weekly session, one place the reporting lives

Questions Fashion & Apparel brands ask before they start

Can I do SEO for my fashion store myself?

The technical part, yes, if someone on the team reads a crawl report. The part that moves a fashion store is the category and size language: a page for "linen blazer women" has to answer fit, fabric and returns before it ranks, and that is writing work across hundreds of pages, every season. We do the reading first and show you which pages are worth the work.

Is $20 a day enough for Google Ads in fashion?

It depends on what a click costs in your category and how many it takes to see a sale. At $20 a day a Shopping campaign for a narrow set of products can learn; a broad Search campaign across the catalogue cannot. We say before launch whether the budget clears the floor, and when it does not we start on Maximize Clicks with a cap and switch when the sales data exists.

Can ChatGPT do SEO for a fashion brand?

It can draft copy, but it cannot decide what to publish. It does not know which of your sizes returns most, which query your best seller loses to, or what your product page looks like to a crawler. What ChatGPT does do is answer shoppers’ "what to wear" questions, and whether it names your pieces depends on how readable your product data is. That is the work.

What does a fashion ecommerce marketing agency do that our team cannot?

Review search demand, advertising performance, product-page behavior and returns data together. Your team sees the catalogue; we see the searches that start with an occasion, a fit or a size, the ads that win them and the product pages that lose them, side by side. Each week's priorities come from the shared roadmap, even when the work spans several channels.