01
Onboarding
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.
The feedis the campaign.
A catalogue built to the OpenAI feed specification and delivered by hosted URL or SFTP so items do not drop out after two weeks, with product sets deciding which products are allowed to serve.
What this covers
- Feed built to the OpenAI spec
- Hosted URL or SFTP, not manual uploads
- Ads eligibility set per product
- Product sets and filters per ad group
Also under ChatGPT Ads
Addition is the new-gen marketing agency for e-commerce brands
Our partners turn searches into visits, and visits into sales.
The catalogue decides which product gets shown.
Hard problems we solve in Product Feed Ads.
Three sentences store owners say to us before this work starts.
Do you say even one of these?
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Half our catalogue never shows up.
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Products drop out and we find out weeks later.
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The products we most want to sell are the ones missing from the feed.
Three promises. Hold us to them.
- We build the catalogue to the OpenAI specification, field by field.
- We deliver it by hosted URL or SFTP, so items do not drop out on their own.
- We set which products are allowed to serve, per ad group.
A roadmap no prompt can write.
How we build your roadmap. Step by step.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
02
The audit
Name every reason it is not serving.
If an account already exists we read it against how the platform actually works, one not serving reason at a time.
03
Brand DNA
You are being read, not skimmed.
An AI assistant restates you before a person sees you, so the wording has to survive being repeated by a machine.
04
Market and competitors
Learn the surface while it forms.
The habit is still being built, so we read what the platform documents, what is serving today, and what is not yet possible.
05
The roadmap
Build the feed before the campaign.
In this channel the feed is the campaign, so the order starts with the catalogue and ends with the bid.
06
Execution
A beta moves without warning.
We read delivery and spend every week, because a channel this new changes underneath you between reports.
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Move while the habit is forming.
Not after it has.
We check what has to be true before an ad can serve at all: the account, the feed, and whether the crawler can reach your pages. You get the answer before any budget is committed.