Product Feed AdsBuild a reliable product feed for your ChatGPT Ads campaigns.

A catalogue built to the OpenAI feed specification and delivered by hosted URL or SFTP so items do not drop out after two weeks, with product sets controlling which items are eligible to appear in each campaign.

What this covers
  • Feed built to the OpenAI spec
  • Automated delivery by hosted URL or SFTP
  • Ads eligibility set per product
  • Product sets and filters per ad group
Also under ChatGPT Ads

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

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The catalogue decides which product gets shown.

  • ChatGPT

Product Feed Ads problems we solve.

Do you say even one of these?

  • Half our catalogue never shows up.

  • Products drop out and we find out weeks later.

  • The products we most want to sell are the ones missing from the feed.

Three promises. Hold us to them.

  1. We build the catalogue to the OpenAI specification, field by field.
  2. We deliver it by hosted URL or SFTP, so items do not drop out on their own.
  3. We set which products are allowed to serve, per ad group.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We take access, set up what is missing, and agree on the metric we will be judged on.

  2. Step 02

    The audit

    If an account already exists we read it against how the platform works, and list what to fix first.

  3. Step 03

    Brand DNA

    An AI assistant restates you before a person sees you, so the wording has to survive being repeated by a machine.

  4. Step 04

    Market & Competitors

    We check the platform's documented limits and what is serving today.

  5. Step 05

    Roadmap & Strategy

    We clean the product data in the feed before setting bids.

  6. Step 06

    Execution

    We review delivery and spend every week, because a channel this new changes underneath you between reports.

Where do you need support?

Questions people ask about Product Feed Ads

How do I list products on ChatGPT?

For ads, you need a feed built to OpenAI's specification, with each eligible item marked for advertising. During the beta, those feed products are ads only and do not appear in organic conversations. We build the ads feed.

What does a product feed mean here?

A structured list of your products, prices, availability and images in the format OpenAI reads. A feed item that is missing a required field or marked ineligible does not show, so the feed is checked field by field before it is delivered.

Why do products drop out?

Feed items expire after two weeks. A feed uploaded once by hand goes stale, so we deliver it by hosted URL or SFTP and refresh it on a schedule, with the eligibility field checked on every run.

Can we control which products get ad spend?

Yes, through product sets. They decide which products are in the campaign, so you can direct spend toward the products you want to promote rather than to whatever the feed happens to contain. This feed work is one part of a larger plan: we run ChatGPT Ads alongside SEO and AEO or Google Ads, not on its own.

Put your products inside ChatGPT.
We build the feed, the campaign and the tracking.

We start with your catalogue and the questions people ask ChatGPT in your category, build the feed to spec, set up the campaign and the tracking, and show you which products go in front of buyers first. You approve the order and the budget.