Is there a minimum ad spend?

Google Ads rewards data, so there is a point below which the algorithm cannot learn. We will tell you honestly whether your budget is enough to work with before we start, rather than take an account we cannot move.

Do you run Performance Max?

Yes, and we treat it with respect. PMax needs clean conversion signals and a healthy feed to work, so we fix those first instead of handing Google a black box and hoping.

How fast will I see results?

Cutting wasted spend can show in the first weeks. Profitable scaling takes longer because the bidding needs conversion data to learn from. We start where an account has no data by buying clicks cheaply until the signals are there.

Do you manage the product feed?

Yes. For most ecommerce stores the product feed is the real Shopping and PMax campaign, so titles, images, and attributes get as much attention as the bids.

Google Ads | buy noise cancelling headphones

Ecommerce

Every search is a sentence.We spend on the ones that buy.

Keywords are people telling you what they want. We read the intent and put budget behind demand that is already proven.

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

Intent shows up as a search box.

Hard problems we solve in Google Ads.

Three sentences store owners say to us before this work starts.

Do you say even one of these?

We spend more every month and the orders stay flat.
We cannot see which half of the budget is doing the work.
The conversion numbers look good in the platform and not in the bank.

Three promises. Hold us to them.

Cut the searches that only cost money.
Put the budget behind demand that is already proven.
Report against revenue, then send what wins back into the site.

Onboarding

Read access first, spend later.

We take account access, note your margins, and agree the one number the spend is judged on.

The audit

Find where the budget leaks.

We name the wasted spend line by line, check whether the conversions you are optimising towards are real, and audit the page the click lands on.

Brand DNA

Ad copy that sounds like you.

Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.

Market and competitors

See the auction you are actually in.

We read who is bidding on your terms, what they promise on the landing page, and where the price is set.

The roadmap

Cut waste before scaling anything.

The order is fixed on purpose: stop the leak, prove the structure, then put money behind what already works.

Execution

A weekly pass, not a monthly look.

Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Stop paying for the wrong searches.
Put the budget behind the ones that buy.

We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.