Google Ads
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buy noise cancelling headphones
Google AdsEvery search is a sentence. We spend on the ones that buy.
Search terms show what potential customers are looking for. We read the intent and put budget behind demand that is already there.
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Intent shows up as a search box.
Google Ads problems we solve.
Do you say even one of these?
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We spend more every month and the sales stay flat.
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We cannot see which half of the budget is doing the work.
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The conversion numbers look good in the platform and not in the bank.
Three promises. Hold us to them.
- Cut the searches that only cost money.
- Put the budget behind demand that is already there.
- Report against revenue, then send what wins back into the site.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask before they hand over an ad account
Is there a minimum budget?
There is a floor below which Smart Bidding cannot learn, and it depends on your conversion value, not on us. We say before launch whether the budget clears it; when it does not, we start on Maximize Clicks with a cap and switch when the data exists.
Do you run Performance Max?
Yes, once the conversion signals and, for stores, the product feed are clean. PMax amplifies whatever it is given, so we fix tracking and feed first and keep a Search campaign beside it to see what it finds.
When do results show?
Wasted spend drops in the first weeks, because obvious waste is visible before the campaign has enough data for bidding changes. Profitable scaling takes longer: the bidding needs conversions to learn from, and we wait until that window closes before judging whether a change worked.
How do you report?
We judge the account by revenue or pipeline and use clicks only to diagnose it. Platform-reported conversions are one input; your order system or CRM is the count. Each month says what changed, what we did about it, and what the next test is.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.