AGENT SKILLS
Agent skills
Find a workflow for SEO, AEO, Paid Ads, CRO or Content. Compare its inputs, output, author and account access, then install the skill that fits your task. Open-source skills for Claude Code, Cursor and Codex, on five shelves, plus Addition’s own packs.
- Skills
- 30
- Libraries
- 6
- Run with no key
- 28
- Toolkits
- 6
- Updated
- 11 Sept 2026
Getting started
New to skills? Two short pages cover what one is and how it gets into your agent.
Browse by channel
Five shelves and the toolkits. Each shelf page says what its skills do together and what they cannot replace.
- SEO 7 skillsAudits, technical checks, product-page scoring, programmatic pages and structured data, from two libraries.
- AEO and GEO 5 skillsFive skills for the surface where the answer is written for the reader: AI Overviews, AI Mode, ChatGPT search, Perplexity and Claude.
- Paid Ads 8 skillsPlan campaigns, prepare creative, check measurement and review performance. Use the Addition audit when you have Google Ads exports and need a campaign-scoped review list; choose a connected toolkit separately when you need account retrieval.
- CRO 5 skillsFive skills from a fast page review to a research-first programme, with two on experiment statistics because that is where most CRO goes wrong.
- Content 5 skillsFive skills across the life of a page: the draft, the edit, the pre-publish gate, the anti-slop ruleset, and the quality score.
- Toolkits 6 toolkitsMCP servers and plugins that connect an agent to accounts you own: GA4, Google Ads, Search Console, a browser, and two operating systems for marketing work.
All 30 skills, shelf by shelf
Every page has the same blocks: the install command, what the skill needs, a four-row safety review, the phrases that trigger it, what is inside, one real run in full, and where the method differs.
SEO 7 skills
- Programmatic SEO planner
programmatic-seoDecides whether a page set should exist, then picks the playbook and template. - Structured data (JSON-LD)
schemaAdds, fixes or validates schema for ten common page types. - Full-site SEO audit
seo-auditOne URL in, a 0 to 100 health score and an action plan out. - Product-page SEO scoring
seo-ecommerceScores product pages and their schema; marketplace data with a key. - Technical SEO audit
seo-technicalCrawlability, indexability, rendering, security and the AI crawler table.
Packs by Addition
AEO and GEO 5 skills
- AI search optimisation method
ai-seoHow ChatGPT, Perplexity, Claude and AI Overviews pick sources, and what to do about it. - Five-lane search fix
five-lane-seoDiagnoses SEO, AEO, GEO, LLMO and Naver with curl, then applies the fixes. - AEO and GEO framework
seo-aeo-geoFive layers from extractable structure to entity signals, in order. - Competitive content brief
seo-content-briefSection-by-section briefs with word counts and scored competitors. - GEO page analysis
seo-geoA scored read of one URL for citability, structure and AI-crawler access.
Paid Ads 8 skills
- Ad copy and creative
ad-creativeAngles, hooks and formats grounded in your winning ads and reviews. - Reading the ads dashboard
ads-performance-analyticsPlatform-reported versus real, reconciliation, ROAS versus LTV, incrementality. - Paid campaign strategy
adsPlatform choice, account structure and the month-one build for Google, Meta and LinkedIn. - Tracking plan and GA4 setup
analyticsEvents, GA4, Tag Manager and UTMs, planned before any number is read. - Attribution models
attributionWhich channel caused the sale: seven models, how each lies, and how to reconcile.
Packs by Addition
- Google Ads audit from your exports
google-ads-auditReview conversion setup, query spend and product performance from local Google Ads exports. - Google Ads planning and review, as a workflow
google-ads-departmentIntake, change review, weekly report and handover: the same questions on every account before a change is made. - Google Ads experiments without fooling yourself
google-ads-experimentsPre-register the test, then read it against the rule you wrote before launch.
CRO 5 skills
- A/B test design
ab-testingHypothesis, sample size, metric tiers and the peeking problem. - Fix one leaking flow
conversion-optimizationA seven-phase journey: find the leak, research why, change, prove it. - Research-first CRO
cro-methodologyConversion Rate Experts’ method: research, objections, then tests. - Page conversion review
croSeven dimensions in impact order, from value proposition to form. - Experiment design discipline
experiment-designTwelve considerations so a test answers the question you asked.
Content 5 skills
- Seven-sweep copy editing
copy-editingClarity, voice, so-what, proof, specificity, emotion, zero risk. - Conversion copywriting
copywritingHeadline formulas, hero structure, core sections and CTA copy. - Pre-publish editorial QA
editorial-qaBrief adherence, fact checks, the AI-content audit and AEO checks before shipping. - Content quality and E-E-A-T score
seo-contentGoogle’s who-how-why test, an AI citation readiness score and a draft cleanup. - SEO article writer
write-contentResearch, content-type decision, knowledge extraction, then the draft, with an anti-slop ruleset.
The question people ask
Are Claude skills useful?
Yes
For the part of the work that is reading, structuring and checking. Run on a live site, the audit skills on these shelves found a navigation that exists only after JavaScript runs, hero images at a megabyte each, a broken link in a mobile menu, and a product page whose copy describes a different product from its photos. None of that needed a key.
No
For the part that is measurement. No skill can see rankings, field Core Web Vitals, ad-account data or AI citations without a connection, and the better ones say so in their own text. The four RampStack skills carry an explicit rule that a stated gap is a complete answer and a fabricated number never is; the six claude-seo skills tell the agent not to guess site content when a fetch fails.
With defects
A sample-size table that disagrees with its reference file by about 2.5x, a crawler list that conflates OpenAI’s training bot with its search bot, a schema skill that still lists rich results Google retired. Each item page names them.
Questions
Questions people ask before installing
Do these work on the free version of Claude?
Skills are a Claude Code and Claude.ai feature; Claude Code needs a subscription or API access, and Claude.ai custom skills depend on your plan. The skills themselves are free, MIT or Apache-2.0 licensed files.
Do they work in Cursor or Codex?
The ones installed with npx skills add land in the folder each agent reads. The claude-seo plugin and its sub-skills are Claude Code only because they call plugin scripts.
What is the difference between a skill and an MCP server?
A skill is instructions the agent reads when a task matches; an MCP server is a program that gives the agent tools, such as reading your GA4 property. Skills tell it how; toolkits let it reach.
How do I install one?
For twenty of the twenty-five: npx skills add addition-labs/skills --skill name, from this shelf’s own repository. For the five claude-seo skills: the plugin install on the item page. The install page walks through both and the manual copy.
Are they safe?
Each page carries a four-row safety review of the SKILL.md and every script in its folder: network, shell, secrets, deletes. None of the 25 deletes user files; five call plugin scripts that fetch the web; one edits your codebase if you let it.



