Five-lane search fix

fire-your-seo-agency — Phase 0 diagnosis: addition-labs.com

Measured 2026-09-11 with curl only (no JavaScript executed). Everything below is what a crawler receives, not what the code intends.

Crawler-eye evidence

$ curl -sIL https://addition-labs.com -o /dev/null -w '%{url_effective} %{http_code} redirects=%{num_redirects}'
https://addition-labs.com/ 200 redirects=0
$ curl -sIL https://addition-labs.com | grep -iE '^(HTTP|x-robots-tag|server)'
HTTP/2 200 · server: Vercel · (no x-robots-tag header)

$ curl -sL https://addition-labs.com | grep -c "<h1"
1                      # <h1 class="display">Turning Search Visibility into Sales.</h1>, in the raw HTML
$ curl -sL https://addition-labs.com | grep -oiE '<meta[^>]*robots[^>]*>'
(empty)                # no meta robots tag at all, so no noindex
$ curl -sL https://addition-labs.com | grep -cE '<title|og:|application/ld\+json'
10                     # <title>Addition - AI Native Search Agency</title>, 8 og: tags, 1 JSON-LD block
$ curl -sL https://addition-labs.com | grep -oE '"@type"\s*:\s*"[^"]*"' | sort | uniq -c
Organization · WebSite · ImageObject · PostalAddress   (one @graph; Organization carries legalName, address, email, sameAs=LinkedIn)
$ curl -sL https://addition-labs.com | grep -oiE '<link[^>]*canonical[^>]*>'
<link rel="canonical" href="https://addition-labs.com/" />
$ curl -sL https://addition-labs.com | grep -oiE '<meta[^>]*name="description"[^>]*>'
content="We grow businesses with AI powered search systems."   (52 characters)
$ curl -sL https://addition-labs.com | grep -oiE '<html[^>]*>'
<html lang="en">       # no hreflang links on the page

$ curl -sL https://addition-labs.com/robots.txt
User-agent: *
Allow: /
Sitemap: https://addition-labs.com/sitemap.xml

$ curl -sL https://addition-labs.com/sitemap.xml | grep -c '<loc>'
168                    # buckets: resources 82 · services 39 · tools 17 · industries 15 · case-studies 6 · shopify 5 · pricing/contact/about/home 1 each
$ curl -sL https://addition-labs.com/sitemap.xml | grep -c '<lastmod>'
0                      # no lastmod on any of the 168 URLs

$ curl -s -o /dev/null -w '%{http_code}' https://addition-labs.com/llms.txt
200                    # 219 lines, 45,025 bytes, Markdown, opens with a one-paragraph description of the company then service links
$ curl -s -o /dev/null -w '%{http_code}' https://addition-labs.com/llms-full.txt
200

$ curl -s -o /dev/null -w '%{http_code}' https://addition-labs.com/this-page-does-not-exist-xyz
404                    # a 404 is a 404

$ curl -sI http://addition-labs.com | grep -iE '^(HTTP|Location)'
HTTP/1.0 308 · Location: https://addition-labs.com/
$ curl -sI https://www.addition-labs.com | grep -i '^HTTP'
HTTP/2 200             # www serves the page itself (no redirect) but its canonical points to https://addition-labs.com/

Sub-page samples (same method):

/services/aeo                    200 · 1 h1 · no meta robots · JSON-LD: WebPage + BreadcrumbList + WebSite · 525 words of SSR text
/resources/guides                200 · 1 h1 · JSON-LD: CollectionPage + ItemList(49 items) + BreadcrumbList · 6,780 words
/guides                          308 -> /resources/guides (clean)
/resources/guides/ab-testing     200 · 1 h1 · JSON-LD: Article + FAQPage(4 Question/Answer) + BreadcrumbList + WebPage + Organization
                                 datePublished 2026-07-22 · dateModified 2026-09-07 · 3,381 words
                                 FAQ check: the first JSON-LD question ("What is an A/A test versus an A/B test?") appears once in the visible HTML outside the script block, so the structured data matches the page

Five-lane scorecard

Priority proposal (awaiting your approval before any change)

1. AEO on the money pages — add a visible FAQ (and matching FAQPage JSON-LD, same text) to the homepage and the top service pages (/services/aeo, /services/seo, /services/google-ads, /services/chatgpt-ads). Guides already do this correctly; copy that pattern down to the commercial surface.
2. Sitemap lastmod — emit lastmod on all 168 URLs from the page dateModified you already publish in JSON-LD; today crawlers cannot tell which of the 82 resource pages changed.
3. www. host — 308 https://www.addition-labs.com/* to the apex, so the canonical is not the only thing preventing a second indexed copy.
4. Entity depth for LLMO — extend Organization sameAs beyond the single LinkedIn URL to whatever other real profiles exist (nothing fabricated), and consider naming a founder/Person entity if that is public.
5. NEO — skip, for the reason above.

Nothing has been changed. Tell me which of 1–4 to execute and whether I have write access to the codebase or should deliver file-and-line instructions instead. Phase 5 (baseline + 14-day re-measure) is set up at the same time as the first change, not after.

What was not done and why

• No backlink, review, or off-site action of any kind (principle 1).
• No claim about actual AI citations or rankings; only what the HTML exposes was measured.
• Only the homepage, robots, sitemap, llms.txt, and three sampled sub-pages were fetched; the other 164 sitemap URLs were not crawled.