Fitness & Equipment
Many equipment purchases involve more than one visit and several comparisons. We work the whole search journey, from the first review a buyer reads to the delivery slot they choose.
What they ask
Addition works the whole search journey for you, all the way to the order.
Where would you like us to start?
Runs under all of it:Conversion rate optimization
Addition is a marketing agency for ecommerce and B2B brands
Search is not one place anymore.
Do you say even one of these?
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
Step 01
We review the main channels and pages in the fitness and equipment buying journey, then agree on the primary conversion metric.
Step 02
We identify where your products lose shoppers during spec, price and review comparisons.
Step 03
A long consideration window rewards specificity, so the voice names the real trade-offs rather than avoiding them.
Step 04
We read who ranks for the spec and comparison searches, who bids on them, and who AI recommends for the same goal.
Step 05
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
Step 06
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
The ones with a decision inside them: "best adjustable dumbbells for home", "how heavy should my dumbbells be", "are resistance bands as good as weights". A keyword tool ranks them by volume; we rank them by whether your product answers them. The plan lists them per product before anything is written.
Shopping for the product searches, Search for the comparison searches, and a page that shows the weight, the size and the space it needs before the price. Fitness clicks rise in January and fall by March; we set the budget to the season, not to a flat month.
Build focused guides that answer the product questions shoppers ask before buying. A dumbbell weight guide should answer the sizing question and link to the matching products. We write the answer pages the searches ask for and link each one to the product it decides.
Both, and technical first. Equipment pages are heavy: big images, variant tables, videos, and they are often slow enough that Google gives up before the price. We fix that first, then write the comparison pages the searches ask for.
