B2B SEOSmall terms. Long decisions. Real pipeline.
A plan built on the terms a buying group searches while it narrows down, judged on enquiries rather than sessions, with the publishing rate written down before anyone commits to it.
- Terms priced by contract value
- Pillar and cluster structure
- Enquiry rate measured per page
- Publishing rate agreed up front
Addition is the new-gen marketing agency for ecommerce and B2B brands
Our partners turn searches into visits, and visits into sales.
The best term in a B2B account is usually a small one.
Hard problems we solve in B2B SEO.
Three sentences B2B marketing leads say to us before this work starts.
Do you say even one of these?
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Our best keywords have almost no search volume.
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Traffic is up and the sales team has not noticed.
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We cannot tell which pages the buying group reads before they call.
Three promises. Hold us to them.
- We price each term against your contract value, so a twenty search term can outrank a two thousand search one.
- We build pillars and clusters, so the pages support each other instead of competing.
- We report enquiries per pillar, because sessions do not tell the sales team anything.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
Access, priorities, and the one number.
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Step 02
The audit
Find the one thing costing the most.
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Step 03
Brand DNA
Write down what only you can say.
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Step 04
Market and competitors
See what the category rewards today.
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Step 05
Roadmap & Strategy
We decide what comes first by return, not by effort.
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Step 06
Execution
Weekly cadence, in priority order.
Where do you need support?
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.