B2B SEOSmall terms. Long decisions. Real pipeline.

A plan built on the queries decision-makers use as they compare and shortlist suppliers, judged on enquiries rather than sessions, with the publishing rate written down before anyone commits to it.

What this covers
  • Keywords prioritised by commercial value
  • Pillar and cluster structure
  • Enquiry rate measured per page
  • Publishing rate agreed up front
Also under SEO

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

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The best term in a B2B account is usually a small one.

  • Google
  • AI Mode

B2B SEO problems we solve.

Do you say even one of these?

  • Our best keywords have almost no search volume.

  • Traffic is up and the sales team has not noticed.

  • We cannot tell which pages the buying group reads before they call.

Three promises. Hold us to them.

  1. We price each term against your contract value, so a twenty search term can outrank a two thousand search one.
  2. We build pillars and clusters, so the pages support each other instead of competing.
  3. We report enquiries per pillar, because sessions do not tell the sales team anything.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We take access, note your priority products and margins, and agree on the one number.

  2. Step 02

    The audit

    We crawl the live store and separate what search engines cannot read from what they read and ignore.

  3. Step 03

    Brand DNA

    Before any page is written we fix the voice, the positioning and the claims you can stand behind.

  4. Step 04

    Market & Competitors

    We read the pages currently winning your terms and name what they do that you do not.

  5. Step 05

    Roadmap & Strategy

    Every fix and every page gets a place in one list, and the job that pays most is the job we start with.

  6. Step 06

    Execution

    We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.

Where do you need support?

Questions people ask about B2B SEO

Is SEO worth it for B2B?

When the buying group searches while it narrows down, yes. The test is whether the enquiries that arrive are from the right companies, which is why we judge the work on enquiries rather than sessions.

What is B2B SEO?

Search work aimed at the terms a buying group uses while comparing options, with pages that answer the questions of technical, commercial and executive stakeholders. B2B search volumes are lower, so we prioritize queries tied to an enquiry and track them through the pipeline.

How long does it take?

Technical fixes come first because blocked pages cannot be crawled or ranked. New pages for buying searches take longer, because they compete with pages that have been there for years. The publishing rate is written down before anyone commits, so you know what to expect and when.

Do you write the content?

Yes, from your product facts and your team’s knowledge, and you approve every page. B2B pages fail when they are written by someone who does not understand the product, so the interviews come first.

Get found before the click is bought.
Then make the visit pay.

We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.