01
Onboarding
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

A read of your account against how ChatGPT Ads actually works: every not serving reason named, whether conversions are being counted correctly, and what your context hints are really doing.
Addition is the new-gen marketing agency for e-commerce brands







Not serving is a sentence with a reason behind it.

Three sentences store owners say to us before this work starts.
Do you say even one of these?
Our ads say Not serving and the reason means nothing to us.
The conversion numbers do not match our own.
We cannot tell whether the platform or our setup is the problem.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
01
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

02
Name every reason it is not serving.
If an account already exists we read it against how the platform actually works, one not serving reason at a time.

03
You are being read, not skimmed.
An AI assistant restates you before a person sees you, so the wording has to survive being repeated by a machine.

04
Learn the surface while it forms.
The habit is still being built, so we read what the platform documents, what is serving today, and what is not yet possible.

05
Build the feed before the campaign.
In this channel the feed is the campaign, so the order starts with the catalogue and ends with the bid.

06
A beta moves without warning.
We read delivery and spend every week, because a channel this new changes underneath you between reports.

From official Apple retail to global travel platforms, these are the stores we run search for.
We check what has to be true before an ad can serve at all: the account, the feed, and whether the crawler can reach your pages. You get the answer before any budget is committed.