Answer Engine OptimizationEarn a place in the answers your buyers use to make decisions.

The prompts that decide a purchase in your category, what the AI assistants currently answer, and the content and proof changes that put you in it.

What this covers
  • Prompt set for your category
  • Current answer baseline
  • Entity and proof structuring
  • Re-measurement after changes
Also under AEO

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

VisardFurmindApril HamiltonLacoartRootplayMegapassSumboardMyPhotoStationPozitif Teknoloji

Being quoted is not being chosen.

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude

Answer Engine Optimization problems we solve.

Do you say even one of these?

  • We show up as a footnote and never as the recommendation.

  • The AI assistant names three competitors and stops.

  • We cannot prove whether anything we changed worked.

Three promises. Hold us to them.

  1. We find the prompts that decide a purchase in your category.
  2. We structure your entities and your proof so an AI assistant can verify the claim.
  3. We measure again after the changes, against the same prompts.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We take access, agree the prompts that decide a purchase, and set the single metric we will be judged on.

  2. Step 02

    The audit

    Each dated run shows which brands every engine names for your buying prompts.

  3. Step 03

    Brand DNA

    We correct the facts about your product and add the proof behind them, so an AI assistant does not have to guess.

  4. Step 04

    Market & Competitors

    We read the sources the answers are built from and name what the recommended brands have that you do not.

  5. Step 05

    Roadmap & Strategy

    We start with the missing information that has the greatest effect on the answer.

  6. Step 06

    Execution

    We make the changes and re-measure against the same prompts, so the comparison shows what changed.

Where do you need support?

Questions people ask about Answer Engine Optimization

What is AEO vs SEO?

SEO works toward a ranking; AEO works toward a place in the answer. Google says its AI features are rooted in core Search, so most SEO work carries over. ChatGPT, Perplexity and Claude select sources differently. We adapt the content and evidence for each assistant.

What is an example of AEO?

A buyer asks an assistant which product to choose in your category. AEO is the content and proof work that gets your brand named in that answer and shows why you are a stronger fit than a competitor.

What is the best answer engine optimization tool?

We track mentions and rewrite the pages and evidence those answers draw from. We use a fixed set of buying prompts to measure how mentions change after we update the pages and their evidence.

How do you do it?

Find the prompts that decide a purchase in your category, record what the assistants answer today, and change the pages so a correct and complete answer can be lifted from them. The prompts are checked again on a schedule.

Find out what AI says about you.
Then be the brand it names.

We run the prompts that decide a purchase in your category, record who gets named instead of you, and show you the content and proof changes that would put you in the answer.