01
Onboarding
Access, prompts, and the one number.
We take access, agree the prompts that decide a purchase, and set the one number.

The prompts that decide a purchase in your category, what the AI assistants currently answer, and the content and proof changes that put you in it.
Addition is the new-gen marketing agency for e-commerce brands







Being quoted is not being chosen.



Three sentences store owners say to us before this work starts.
Do you say even one of these?
We show up as a footnote and never as the recommendation.
The AI assistant names three competitors and stops.
We cannot prove whether anything we changed worked.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
01
Access, prompts, and the one number.
We take access, agree the prompts that decide a purchase, and set the one number.

02
Measure the answer, not the ranking.
We run the prompt set across every engine and record who gets named instead of you, dated so the next run is a comparison.

03
A model can only repeat what it can verify.
We fix the entity, the claims and the proof so an AI assistant can lift a correct answer without filling gaps on its own.

04
Find out why they get named.
We read the sources the answers are built from and name what the recommended brands have that you do not.

05
We decide what comes first by what an answer needs.
We start with what an AI assistant is missing most, not with what is easiest to change.

06
Change it, then ask again.
We make the changes and re measure against the same prompts, so movement is shown rather than claimed.

From official Apple retail to global travel platforms, these are the stores we run search for.
We run the prompts that decide a purchase in your category, record who gets named instead of you, and show you the content and proof changes that would put you in the answer.