Google Ads AuditFind where the budget leaks before you spend more.
A full account read: wasted spend named line by line, conversion tracking verified, and a fix list ordered by return.
- Wasted spend, named and totalled
- Conversion tracking verification
- Structure and bidding review
- Fix list, highest return first
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Wasted spend hides in plain sight.
Google Ads Audit problems we solve.
Do you say even one of these?
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Spend is up and orders or leads are not, and nobody can say why.
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We inherited an account and do not trust anything in it.
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Our conversion tracking counts things that never happened.
Three promises. Hold us to them.
- We name the wasted spend line by line, and total it.
- We verify the conversion tracking before we trust a single number in the account.
- We order the fix list by return, so the first thing you do is the one that pays most.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about Google Ads Audit
What does a Google Ads audit cover?
A full account review: wasted spend named line by line, conversion tracking verified, structure and search terms reviewed, and a fix list ordered by return. You receive the fix list whether your team implements it or hires us.
Is 20 dollars a day enough for Google Ads?
It depends on what it buys. Smart Bidding needs conversions to learn from, fifteen conversions in thirty days leaves the bidding model with little data, and whether a daily budget reaches that depends on your cost per click and conversion rate. Until it does, the account runs on Maximize Clicks or manual bids.
How do you know if conversion tracking is wrong?
First against your order or CRM data for the same period, which exposes large gaps: double counting, missing purchases and page view conversions counted as sales. Then in the tag itself, event by event, because totals that agree can still hide a wrong trigger.
Do we have to hire you after the audit?
No. The audit is a fixed price and the fix list is written so your own team can implement it.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.