Manufacturing SEOBuyers search part numbers, not slogans.
Make your catalogue visible when buyers search by specification or part number, so a quote request arrives from someone who already knows what they need.
- Part number and spec coverage
- Catalogue and category structure
- Quote request path fixed
- Distributor search competition review
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
A part number is a search, and it is the one that buys.
Manufacturing SEO problems we solve.
Do you say even one of these?
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Buyers search a part number and land on a distributor.
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Our catalogue is thousands of pages and none of them rank.
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The quote form is three clicks from where people arrive.
Three promises. Hold us to them.
- We make part numbers and specifications findable, because that is what buyers type.
- We fix catalogue structure, so thousands of pages stop competing with each other.
- We shorten the path to a quote request, so an informed buyer can act on the page they landed on.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take access, note your priority products and margins, and agree on the one number.
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Step 02
The audit
We crawl the live store and separate what search engines cannot read from what they read and ignore.
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Step 03
Brand DNA
Before any page is written we fix the voice, the positioning and the claims you can stand behind.
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Step 04
Market & Competitors
We read the pages currently winning your terms and name what they do that you do not.
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Step 05
Roadmap & Strategy
Every fix and every page gets a place in one list, and the job that pays most is the job we start with.
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Step 06
Execution
We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.
Where do you need support?
Questions people ask about Manufacturing SEO
What is SEO in manufacturing?
Making your catalogue findable on the specifications and part numbers buyers type, so a quote request arrives from someone who already knows what they need. It is closer to product data work than to blogging.
Our buyers search part numbers, can SEO help?
That is the best case for it: an exact part-number search comes from someone looking for that component. We assess search demand and competition for each priority term before setting targets, and the work is getting each product page indexed with the data in the page, not in a PDF.
Our catalogue is in PDFs, is that a problem?
It limits you. A PDF can rank, but its specification tables are hard for search engines and AI assistants to read, and a quote request is easier to place on a page than inside a document. Put specification tables on the product page and keep the PDF as a download.
How do you measure it?
We report quote requests and their acquisition source alongside organic traffic. A manufacturing site can double its traffic on informational searches and see no change in enquiries; we report on the number your sales team cares about.
Get found before the click is bought.
Then make the visit pay.
We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.