01
Onboarding
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

Shopify product data reaches ChatGPT through the Shopify catalogue on its own. Ads are a separate build: an ads eligible feed, a product feed campaign, and purchases tracked back to real Shopify orders.
Addition is the new-gen marketing agency for e-commerce brands







Your catalogue is already there. Your ads are not.

Three sentences store owners say to us before this work starts.
Do you say even one of these?
Our products are in ChatGPT and our ads are not.
We cannot tell whether the spend turned into Shopify orders.
The catalogue and the ads feel like two separate systems.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
01
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

02
Name every reason it is not serving.
If an account already exists we read it against how the platform actually works, one not serving reason at a time.

03
You are being read, not skimmed.
An AI assistant restates you before a person sees you, so the wording has to survive being repeated by a machine.

04
Learn the surface while it forms.
The habit is still being built, so we read what the platform documents, what is serving today, and what is not yet possible.

05
Build the feed before the campaign.
In this channel the feed is the campaign, so the order starts with the catalogue and ends with the bid.

06
A beta moves without warning.
We read delivery and spend every week, because a channel this new changes underneath you between reports.

From official Apple retail to global travel platforms, these are the stores we run search for.
We check what has to be true before an ad can serve at all: the account, the feed, and whether the crawler can reach your pages. You get the answer before any budget is committed.