B2B AEOSomeone on the committee already asked an assistant.

We record what assistants say when a buying group checks you against its shortlist, then change your pages and proof to put you on that list.

What this covers
  • Shortlist prompts for your category
  • What each engine answers today
  • Third party proof it can verify
  • Measurement after changes
Also under AEO

Addition is a marketing agency for ecommerce and B2B brands

We turn your searches into paying customers.

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Someone on the committee already asked an assistant about you.

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude

B2B AEO problems we solve.

Do you say even one of these?

  • A prospect told us the assistant recommended someone else.

  • AI assistants do not include us when buyers ask for a vendor shortlist.

  • The claims on our site cannot be checked anywhere else.

Three promises. Hold us to them.

  1. We find the shortlist prompts a buying group types when it is narrowing down.
  2. We put proof on the page that a third party can verify, because an assistant will not take your word for it.
  3. We measure again after the changes, on the same prompts, on the same day of the week.

A roadmap no prompt can write.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.

  1. Step 01

    Onboarding

    We take access, agree the prompts that decide a purchase, and set the single metric we will be judged on.

  2. Step 02

    The audit

    Each dated run shows which brands every engine names for your buying prompts.

  3. Step 03

    Brand DNA

    We correct the facts about your product and add the proof behind them, so an AI assistant does not have to guess.

  4. Step 04

    Market & Competitors

    We read the sources the answers are built from and name what the recommended brands have that you do not.

  5. Step 05

    Roadmap & Strategy

    We start with the missing information that has the greatest effect on the answer.

  6. Step 06

    Execution

    We make the changes and re-measure against the same prompts, so the comparison shows what changed.

Where do you need support?

Questions people ask about B2B AEO

Will AEO replace SEO?

No. An assistant that cites a page has read that page, so the technical layer overlaps with search. What changes is the last step: being on the shortlist an assistant produces when a buying group checks you against alternatives.

How do B2B buyers use AI assistants?

To build and check shortlists: which vendors do this, how they compare, what others say about them. We record what the assistants say when your category is asked, and work on the proof and structure that gets you named.

What is AEO?

Answer engine optimization: earning a place in the answer an AI assistant gives, rather than a ranking on a results page. For B2B it is mostly about proof the assistant can cite and comparison pages it can read.

How is success measured?

We repeat your category's shortlist prompts on a schedule and record which brands are named and linked each time. We take a baseline before making changes and compare it with later checks of the same prompts.

Find out what AI says about you.
Then be the brand it names.

We run the prompts that decide a purchase in your category, record who gets named instead of you, and show you the content and proof changes that would put you in the answer.