Your team does the work.We decide what the work is.

A prioritised roadmap, a weekly working session, and a direct line for the calls your team has to make in between.

What this covers
  • Roadmap ranked by revenue impact
  • Weekly working session
  • Review of what your team ships
  • Answers between sessions

Addition is the new-gen marketing agency for e-commerce brands

Our partners turn searches into visits, and visits into sales.

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Direction is the part software cannot give you.

  • Google

Hard problems we solve in SEO Consulting.

Three sentences store owners say to us before this work starts.

Do you say even one of these?

  • Our team is busy every week and none of it shows up in revenue.

  • We cannot tell which of the hundred things on the list actually pays.

  • Six months of work and we still cannot say what it earned.

Three promises. Hold us to them.

  1. We decide what the work is, ranked by what it returns, so your team is not guessing.
  2. We sit with your team every week and review what actually shipped.
  3. We answer the calls in between, so nothing waits a week to move.

A roadmap no prompt can write.

How we build your roadmap. Step by step.

Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.

01

Onboarding

Access, priorities, and the one number.

We take access, note your priority products and margins, and agree the one number.

02

The audit

Find the one thing costing the most.

We crawl the live store and separate what search engines cannot read from what they read and ignore.

03

Brand DNA

Write down what only you can say.

Before any page is written we fix the voice, the positioning and the claims you can actually stand behind.

04

Market and competitors

See what the category rewards today.

We read the pages currently winning your terms and name what they do that you do not.

05

The roadmap

We decide what comes first by return, not by effort.

Every fix and every page gets a place in one list, and the job that pays most is the job we start with.

06

Execution

Weekly cadence, in priority order.

We move in weekly cycles and take the list in the order we agreed, moving that order when the numbers say to.

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

Get found before the click is bought.
Then make the visit pay.

We start by reading your store the way a search engine reads it, and hand you the list of what is costing you rankings, ordered by what it is worth. You decide what we ship first.