01
Onboarding
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

Your OpenAI Ads Manager account run end to end: context hints per ad group, enough creative variation to find coverage, bids and daily budgets, and a weekly read on what actually delivered.
Addition is the new-gen marketing agency for e-commerce brands







A beta platform changes while you sleep.

Three sentences store owners say to us before this work starts.
Do you say even one of these?
Our cost per order here is higher than every other channel.
We cannot tell which products the spend actually sold.
Ads stop serving without warning and the orders stop with them.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
01
Check what has to be true first.
We take access, confirm you can serve at all, and agree the one number.

02
Name every reason it is not serving.
If an account already exists we read it against how the platform actually works, one not serving reason at a time.

03
You are being read, not skimmed.
An AI assistant restates you before a person sees you, so the wording has to survive being repeated by a machine.

04
Learn the surface while it forms.
The habit is still being built, so we read what the platform documents, what is serving today, and what is not yet possible.

05
Build the feed before the campaign.
In this channel the feed is the campaign, so the order starts with the catalogue and ends with the bid.

06
A beta moves without warning.
We read delivery and spend every week, because a channel this new changes underneath you between reports.

From official Apple retail to global travel platforms, these are the stores we run search for.
We check what has to be true before an ad can serve at all: the account, the feed, and whether the crawler can reach your pages. You get the answer before any budget is committed.