PAID ADS SKILLS
Paid Ads skills: strategy, creative, attribution and reading the dashboard
Plan campaigns, prepare creative, check measurement and review performance. Use the Addition audit when you have Google Ads exports and need a campaign-scoped review list; choose a connected toolkit separately when you need account retrieval. 5 skills from 2 libraries and 4 packs of Addition's own, 9 of them running with no key.
The Paid Ads skills
Choose a task and check its required inputs, author and account access before installing. The page behind each card carries the safety review, the full run and the SKILL.md.
- Google Ads audit from your exports
google-ads-auditReview conversion setup, query spend and product performance from local Google Ads exports. - Paid campaign strategy
adsPlatform choice, account structure and the month-one build for Google, Meta and LinkedIn. - Ad copy and creative
ad-creativeAngles, hooks and formats grounded in your winning ads and reviews. - Tracking plan and GA4 setup
analyticsEvents, GA4, Tag Manager and UTMs, planned before any number is read. - Reading the ads dashboard
ads-performance-analyticsPlatform-reported versus real, reconciliation, ROAS versus LTV, incrementality. - Attribution models
attributionWhich channel caused the sale: seven models, how each lies, and how to reconcile. - Google Ads audit from your exports
google-ads-auditReview conversion setup, query spend and product performance from local Google Ads exports. - Google Ads experiments without fooling yourself
google-ads-experimentsPre-register the test, then read it against the rule you wrote before launch. - Google Ads planning and review, as a workflow
google-ads-departmentIntake, change review, weekly report and handover: the same questions on every account before a change is made.
Together
What these skills do together
Review the account evidence: Google Ads audit from your exports
Run the audit on validated exports first. Resolve the measurement questions and review the flagged queries and products before changing targeting or budgets.
Decide and structure: Paid campaign strategy
Platform choice, account structure, the month-one Search build, and the audit guardrails.
Make the creative: Ad copy and creative
Grounded in winning ads, reviews and comments, validated against platform limits.
Instrument: Tracking plan and GA4 setup
The tracking plan every later number depends on.
Read the dashboard: Reading the ads dashboard
Before any scale, kill or rebudget: windows, view-through, self-attribution, incrementality.
Reconcile: Attribution models
Which channel caused the sale, and why the platforms disagree.
Limits
What a skill cannot replace
Instructions alone do not provide account access. Retrieval requires an authorised script or connection: the Google Ads MCP and claude-ads on the toolkit shelf read the account, and the audit pack reads the CSVs you export. Without one of those, the skills work on what you paste, and they say what they could not check.
Google Ads Agency
The service behind this shelf: what is run, how it is measured, and what it costs.
Google Ads AgencyMethod
From our guides
The method behind the skills, with the measurements.
- How Google Ads works: the six auction inputsGoogle publishes six inputs to Ad Rank. Bid, quality and competition cover only half the list. The other three are what explain why a perfectly good ad never shows, and why raising your bid does not always fix it.
- What is Performance Max? The controls you still havePerformance Max buys all of Google inventory in one campaign. Google publishes both sides of the trade: the controls you keep, and the rule that decides whether your own Search campaign outranks it.
- How Google Shopping ads work: product data drives matchingGoogle states that Shopping ads run on your product data, not on keywords. That is why keyword work does so little here. This is what decides whether your products show, and what a small budget can and cannot reach.
- What is ROASReturn on ad spend in plain language: the formula, why two tools report different numbers for the same spend, and the arithmetic that tells you what a good ROAS is for your store.
- What Cost Per Lead MeansMost definitions of cost per lead describe a number you calculate. One of the results describes something else entirely: a pricing model you are billed on, where a contract defines what counts as a lead. The two share a name and almost nothing else.
- Demand Gen campaigns vs Performance Max: how to chooseDemand Gen is a Google Ads campaign type on YouTube, Discover, Gmail, Maps and the Display Network. You control the creative, the audience and the placements, and Google Ads Help recommends a daily budget of at least ten times your target CPA.
Questions
Questions people ask before installing
Will these skills change my campaigns?
None of the five can. ads carries a draft-first guardrail for live accounts; the toolkits that connect are read-only or gated.
Which one first for a new account?
ads, with its Google Search playbook loaded: it gives the month-one structure and bidding for an account with no conversion history.
Do they cover Meta?
ads has a Meta decision system and an Andromeda-era playbook; ad-creative has a Meta format taxonomy; ads-performance-analytics covers Meta’s reporting quirks. None reads a Meta account.