PAID ADS SKILLS
Paid ads skills: strategy, creative, attribution and reading the dashboard
Five skills that cover a campaign from the decision to run it to the decision to scale it, and the two toolkits that let an agent read the account. 5 skills from 2 libraries, 5 of them running with no key, every one read in full and run once.
Paid ads skills, read and run
Each card names the library it came from and what it needs. The item page carries the safety review, the real run and the SKILL.md.
- adsPaid campaign strategy across Google, Meta, LinkedIn, TikTok and X, with the account decisions (kill, keep, scale, budget) routed to fourteen playbooks and guarded by an audit rulebook.
- ad-creativeAd copy and creative at volume, grounded in your winning ads, reviews and ad comments: four modes, platform character limits, an S-to-F format taxonomy, and a review page for approvals.
- analyticsSet up or audit measurement: a tracking-plan framework, object-action event naming, GA4 and Tag Manager implementation, UTM conventions, and a debugging checklist.
- ads-performance-analyticsHow to read a paid-media dashboard without fooling yourself: platform reporting quirks, seven attribution models, multi-platform reconciliation, the ROAS-versus-LTV trap, statistical noise, incrementality, and twelve interpretation failures.
- attributionWhich channel caused the sale: seven models and how each one lies, three measurement paradigms, reconciliation of platform, analytics and CRM numbers, and a first-party build track for stitching bookings to their source.
Together
What these skills do together
Decide and structure: ads
Platform choice, account structure, the month-one Search build, and the audit guardrails.
Make the creative: ad-creative
Grounded in winning ads, reviews and comments, validated against platform limits.
Instrument: analytics
The tracking plan every later number depends on.
Read the dashboard: ads-performance-analytics
Before any scale, kill or rebudget: windows, view-through, self-attribution, incrementality.
Reconcile: attribution
Which channel caused the sale, and why the platforms disagree.
Limits
What a skill cannot replace
A skill cannot read your ad account. The Google Ads MCP and claude-ads on the toolkit shelf can, read-only; with them, the ads and analytics skills here work on real numbers. Without them, they work on what you paste, which is how most agencies still work, and the skills say what they could not check.
Google Ads agency
The service page for this channel: what we run, how it is measured, and what it costs.
Google Ads agencyMethod
From our guides
The method behind the skills, with the measurements.
- How Google Ads works: the six auction inputsGoogle publishes six inputs to Ad Rank. Most explainers cover three. The other three are what explain why a perfectly good ad never shows, and why raising your bid does not always fix it.
- Performance Max: Which Controls You Still HavePerformance Max buys all of Google inventory in one campaign. Google publishes both sides of the trade: the controls you keep, and the rule that decides whether your own Search campaign outranks it.
- Google Shopping Ads: How the Auction WorksGoogle states that Shopping ads run on your product data, not on keywords. That is why keyword work does so little here. This is what decides whether your products show, and what a small budget can and cannot reach.
- What is ROASReturn on ad spend in plain language: the formula, why two tools report different numbers for the same spend, and the arithmetic that tells you what a good ROAS is for your store.
- What Cost Per Lead MeansMost definitions of cost per lead describe a number you calculate. One of the results describes something else entirely: a pricing model you are billed on, where a contract defines what counts as a lead. The two share a name and almost nothing else.
- Demand Gen campaigns: where they stop and PMax startsOne term, two products. Google runs a campaign type called Demand Gen and the phrase also names a marketing strategy, and the results mix them. Here is the boundary in Google's own words, and the budget number two sources disagree about by a factor of two.
Questions
Questions people ask before installing
Will these skills change my campaigns?
None of the five can. ads carries a draft-first guardrail for live accounts; the toolkits that connect are read-only or gated.
Which one first for a new account?
ads, with its Google Search playbook loaded: it gives the month-one structure and bidding for an account with no conversion history.
Do they cover Meta?
ads has a Meta decision system and an Andromeda-era playbook; ad-creative has a Meta format taxonomy; ads-performance-analytics covers Meta’s reporting quirks. None reads a Meta account.