Performance MaxSee where your budget went.
A breakdown of where the budget went by asset group, placement and search theme, plus the exclusions and feed changes that stop the waste.
- Asset group and listing group structure
- Search theme and placement analysis
- Feed and exclusion rules
- Brand versus non brand split
Addition is a marketing agency for ecommerce and B2B brands
We turn your searches into paying customers.
Automation still needs someone reading the output.
Performance Max problems we solve.
Do you say even one of these?
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Performance Max spends the budget and will not say where.
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It spends budget on our brand terms and counts those sales as campaign conversions.
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We cannot tell whether it is working or just claiming credit.
Three promises. Hold us to them.
- We break the spend down by asset group, placement and search theme.
- We split brand from non brand, so the campaign stops taking credit for your own name.
- We write the exclusions and the feed rules that stop the waste.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
We take account access, note your margins, and agree on the one number the spend is judged on.
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Step 02
The audit
We name every dollar of wasted spend in your account, verify that the conversions you are optimising toward are real, and check the page each ad points to.
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Step 03
Brand DNA
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
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Step 04
Market & Competitors
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
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Step 05
Roadmap & Strategy
We fix wasted spend and tracking first, validate the campaign structure, then increase budget where performance meets the agreed targets.
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Step 06
Execution
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Where do you need support?
Questions people ask about Performance Max
Are Performance Max campaigns worth it?
When the product feed and conversion tracking match what happened on the site, yes, especially for Shopping. When branded search and existing customers are left inside it, it reports conversions that may have happened without it. The breakdown we deliver shows what the available reports say about those, and which details are not available.
Where do Performance Max ads show?
Across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. Google groups the reporting together, and the asset group, placement and search category reports it exposes are only partial. Our breakdown says what they cover and what they leave out.
How many Performance Max campaigns should we have?
As few as the goals allow. Splitting by product margin or by goal makes sense; splitting to feel in control starves each campaign of data. Performance Max usually needs about two weeks to process new audience signals, so we do not judge results too early.
Can you exclude branded searches?
Yes, with brand exclusions and campaign level negative keywords, and it is usually the first change. Without it the campaign takes credit for customers who searched your name and may well have bought anyway.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.