01
Onboarding
Read access first, spend later.
We take account access, note your margins, and agree the one number the spend is judged on.
See where Performance Maxactually spent it.
A breakdown of where the budget went by asset group, placement and search theme, plus the exclusions and feed changes that stop the waste.
What this covers
- Asset group and listing group structure
- Search theme and placement read
- Feed and exclusion rules
- Brand versus non brand split
Addition is the new-gen marketing agency for e-commerce brands
Our partners turn searches into visits, and visits into sales.
Automation still needs someone reading the output.
Hard problems we solve in Performance Max.
Three sentences store owners say to us before this work starts.
Do you say even one of these?
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Performance Max spends the budget and will not say where.
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It buys our brand name back and calls it a conversion.
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We cannot tell whether it is working or just claiming credit.
Three promises. Hold us to them.
- We break the spend down by asset group, placement and search theme.
- We split brand from non brand, so the campaign stops taking credit for your own name.
- We write the exclusions and the feed rules that stop the waste.
A roadmap no prompt can write.
How we build your roadmap. Step by step.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can do, and it is where the value of our work comes from.
02
The audit
Find where the budget leaks.
We name the wasted spend line by line, check whether the conversions you are optimising towards are real, and audit the page the click lands on.
03
Brand DNA
Ad copy that sounds like you.
Ads are the first sentence a stranger reads about you, so the voice is set before any headline is written.
04
Market and competitors
See the auction you are actually in.
We read who is bidding on your terms, what they promise on the landing page, and where the price is set.
05
The roadmap
Cut waste before scaling anything.
The order is fixed on purpose: stop the leak, prove the structure, then put money behind what already works.
06
Execution
A weekly pass, not a monthly look.
Search terms and negatives every week, one change at a time, reported against revenue rather than clicks.
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
Stop paying for the wrong searches.
Put the budget behind the ones that buy.
We start with a read of the account: the wasted spend named line by line, the conversion tracking verified, and the page the click lands on. You see the leak before anyone talks about scaling.