About

Your search growth partner.

Addition is an AI native search agency for E-Commerce & B2B Brands.

The short version of who we are.

Most agencies sell hours and hope you never count them. We sell the work itself. An AI system reads your site, your competitors and your category at a volume no team can match, and experts decide which of it is worth shipping.

That split is the whole company. It is why a small team of experts can run search, ads and AI visibility for a business end to end, and why the price is not a headcount plan.

Search is not one place anymore.

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Ads
  • YouTube
Mert Can Muftuoglu, founder of Addition

The founder. And the road here.

I founded Addition out of the years I spent inside ecommerce and search, at Google and at Semrush. We run it as one team: search, ads and AI visibility on a single roadmap for your business.

  1. H&M H&M One year Customer service and social media support. Where the customer stopped being a number.
  2. Google Google Over a year Account Manager on Google Ads, tracking and analytics.
  3. Semrush Semrush Three years Trained more than a thousand teams on SEO and paid search.
  4. Addition Addition Founder Search, ads and AI visibility, run end to end for your business.

What we run. All of it, end to end.

Four places a buyer starts, and every service we run inside each one.

Case studies.

From official Apple retail to global travel platforms, these are the stores we run search for.

See what we would do first.
Before anything is agreed.

Tell us the site. We read it the way a search engine reads it, run the prompts that decide a purchase in your category, and come back with the list of what is costing you the most.