B2B and SaaS CROA filled form is not the conversion. The qualified pipeline is.
Work on the pages that decide a B2B purchase: pricing, demo request and sign-up, measured against qualified pipeline instead of form fills.
- Pricing and demo request pages
- Sign-up and trial entry points
- Whether your traffic can carry a test
- Qualified pipeline, not form fills
Addition is the new-gen marketing agency for ecommerce and B2B brands
Our partners turn searches into visits, and visits into sales.
Search is not one place anymore.
Hard problems we solve in B2B and SaaS CRO.
Three sentences B2B marketing leads say to us before this work starts.
Do you say even one of these?
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People read three pages and then leave without filling anything in.
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The demo form asks for eleven fields and we cannot tell which one loses them.
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Sales says the leads are wrong and marketing says there are enough of them.
Three promises. Hold us to them.
- We find the right person in search, wherever they are looking.
- We use what the search tells you to improve the site, the journey and the step that closes it.
- We turn that visit into a sale, and remove whatever stops it.
A roadmap no prompt can write.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
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Step 01
Onboarding
Access, priorities, and the one number.
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Step 02
The audit
Find the one thing costing the most.
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Step 03
Brand DNA
Write down what only you can say.
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Step 04
Market and competitors
See what the category rewards today.
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Step 05
Roadmap & Strategy
We build the task list and decide what comes first.
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Step 06
Execution
Weekly cadence, in priority order.
Where do you need support?
Case studies.
From official Apple retail to global travel platforms, these are the stores we run search for.
See where B2B buyers lose you.
Then take that step back.
Most of the decision happens on pages you do not own, before anyone contacts you. We read the whole journey, from the question they ask an AI assistant to the demo request, and hand you the one step that costs you the most.