SaaS
Software is compared in public, on pages the vendor does not control. We target problem searches and comparison queries, then rebuild the path to a demo.
What they ask
Addition works the whole search journey for you, all the way to the deal.
Where would you like us to start?
Runs under all of it:Conversion rate optimization
Addition is a marketing agency for ecommerce and B2B brands
Search is not one place anymore.
Do you say even one of these?
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
Step 01
We review the main channels and pages in the software buying journey, then agree on the primary conversion metric.
Step 02
Software is compared in public on pages the vendor does not control, so we find which comparison decides you and where you are absent from it.
Step 03
When feature lists look alike, explain the problem your product solves and name the buyer who has it.
Step 04
We read the products winning your searches, the ones bidding against you, and the ones an AI assistant names when someone asks what to use.
Step 05
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
Step 06
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
Ranking for the problem before the product: "how to reduce churn" before "churn tool", the comparison page before the pricing page. SaaS SEO is mostly the pages that answer what the buyer is trying to do, with your product as the way to do it. We map those searches to your features before anything is written.
Search on the category and competitor terms, with the trial or the demo as the conversion, not the signup form. SaaS clicks are expensive, so the landing page has to answer the objection in the first screen. We run the pages and the ads together because one without the other wastes the click.
For a niche category term, it can be. For the category head terms the click alone can cost more than that, and the bidding cannot learn from a campaign that buys one click a day. We tell you the floor before launch and start on Maximize Clicks with a cap when the budget is under it.
The one that reads your search journey before it proposes a channel. Ask prospective agencies to show which searches you are losing, why competing pages win and what they would prioritize first. Our first two weeks are that reading, and the plan comes out of it.
